Is Content Writing Vital for Viral Marketing: An Extensive Analysis
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International Journal of Law Management & Humanities
Is Content Writing Vital for Viral Marketing:
An Extensive Analysis
SHAMBHAVI RANJANI
ABSTRACT
Online marketing is a marketing strategy that utilises the internet to promote products or
services to a targeted audience. The most popular kinds of internet marketing strategies
include content marketing and SEO (search engine optimisation). Both strategies involve
writing quality content that is directly related to your market and then promoting it to gain
more traffic. In this article, we'll discuss the benefits of both strategies and explain why
writing quality content is vital for viral marketing. Online marketing has become a crucial
part of our daily lives as consumers increasingly access information online. The number of
internet users worldwide reached about 5.3 billion at the end of 2021. Furthermore, there
are many ways to market online- social media platforms, email campaigns, chat apps, and
websites all allow companies to reach potential customers. The main objective of internet
marketing is to provide information to potential customers and convince them to purchase
your product or service. Consumers are looking for answers on the internet, so it's crucial
for businesses to provide quality content. Viral marketing campaigns rely on creating and
sharing content that resonates with people and inspires them to share it with their networks.
Content writing is the process of creating written material, such as blog posts, social media
updates, videos, and other types of content that can be used in a viral marketing campaign.
Some of the reasons why content writing is vital for viral marketing are that it- i. Provides
a platform for creativity, ii. Builds brand awareness, iii. Engages the target audience, iv.
Increases traffic and engagement, v. Enables social sharing. Online marketing has become
a vital marketing strategy for businesses of all sizes. Consumers increasingly access
information online, which makes it essential for companies to provide quality content to
build a base of customers. Companies can increase their chances of reaching potential
customers by creating quality content and promoting it via social media or email
campaigns. Ultimately, online marketing is only as effective as the content produced by
marketers themselves! This article aims to make an in-depth analysis of how content writing
goes hand in hand with viral marketing.
Keywords: Viral Marketing, content writing, social media, SEO, online marketing,
marketing, and creating content.
Author is a student at Amity University Rajasthan, India.
© 2023. International Journal of Law Management & Humanities [ISSN 2581-5369]
748
[Vol. 6 Iss 2; 748]](ViewImageLocal?handle=hein.journals/ijlmhs22&div=73&collection=&method=preview&ext=.png&size=3)
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Is Content Writing Vital for Viral Marketing: An Extensive Analysis
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