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17 U.C. Davis Bus. L.J. 101 (2016-2017)
Virtual Reality: The Real Life Consequences

handle is hein.journals/ucdbulj17 and id is 107 raw text is: VIRTUAL REALITY: THE REAL LIFE CONSEQUENCES ROYA BAGHERI* ABSTRACT Virtual Reality has emerged as the next major technology to impact industry and change business models. As it expands into various markets and becomes more prevalent in society, proper regulations should be put in place to protect consumers and address widespread legal issues. This paper discusses the history and growth of Virtual Reality technology, the major legal concerns that loom over its expansion, and proposed recommendations on regulations and safeguards. The paper argues that in order to balance innovation and consumer protection, privacy should be immediately regulated, but the other legal issues of intellectual property, physical and torts risks, and first amendment rights should only be regulated as and when the issues emerge. TABLE OF CONTENTS I. IN TRO DU CTION ................................................................................................. 102 II. W HAT IS VIRTUAL REALITY? ........................................................................... 103 III. H ISTORY OF VIRTUAL REALITY ....................................................................... 104 IV. CURRENT VIRTUAL REALITY TECHNOLOGY ................................................... 106 V. MAJOR LEGAL ISSUES ASSOCIATED WITH VIRTUAL REALITY .......................... 108 A . P riv acy ................................................................................................ 10 9 B . Intellectual Property: ........................................................................... 112 C . Physical and Torts Risks ..................................................................... 114 D. First Amendment Freedom of Speech ................................................ 116 VI. RECOMMENDATIONS ON REGULATION ........................................................... 117 A . Privacy R egulation .............................................................................. 118 B. Intellectual Property, Torts, and First Amendment Regulation .......... 119 V II. C ON CLU SION ................................................................................................ 120 *Roya Bagheri, UC Davis School of Law, 2017; B.A., Boston College, 2013. I would like to thank the UC Davis Business Law Journal for giving me the opportunity to publish this paper and for their excellent editorial work. I'm very grateful to Professor Albert Lin, Khushi Desai and my family for their support.

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