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35 Loy. Consumer L. Rev. 82 (2023)
What the Judge Ate for Breakfast: Reasonable Consumer Challenges in Misleading Food Labeling Claims

handle is hein.journals/lyclr35 and id is 90 raw text is: WHAT THE JUDGE ATE FOR BREAKFAST: REASONABLE CONSUMER CHALLENGES IN MISLEADING FOOD LABELING CLAIMS Jessica Guarino*, Nabilah Nathani*, and A. Bryan Endres* Tell me what you eat, and I will tell you what you are. Jean Anthelme Brillat-Savarin A b stract ......................................................................................... . 82 I. Introduction ............................................................................... 82 II. The Legal History of Consumer Behavior and Food Labeling .... 95 Federal Level: Statutory ...................................................... 96 Food, Drug, and Cosmetic Act ...................................... 96 Lanham A ct ................................................................. 97 USDA Regulation .................................................................100 Civil Suits Under State Consumer Protection Statutes ......... 102 California........................................................................ 103 Unfair Competition Law ........................................... 103 Consumer Legal Remedies Act................................. 107 New York........................................................................ 109 Illinois .............................................................................111 Washington D.C ............................................................ 112 III. The Many Legal Lens of Consumer Knowledge ...................... 113 The Reasonable Peron and the Ordinary Consumer ............. 114 Unsophisticated Consumer.................................................... 115 Jessica Guarino, Postdoctoral Research Assistant, C. Allen and Darren A. Bock Agricultural Law & Policy Program, University of Illinois. *Nabilah Nathani, Research Assistant, Bock Agricultural Law and Policy Program, University of Illinois at Urbana-Champaign; J.D. 2023, University of Illinois at Ur- bana-Champaign; B.S. 2018, Psychology, B.A. 2018, Literature, University of Texas at Dallas. * A. Bryan Endres, Professor and Director, C. Allen and Darren A. Bock Agricultural Law & Policy Program, University of Illinois. This research was supported by the Bock Agricultural Law & Policy Program and the USDA National Institute of Food and Agriculture, Project # ILLU-470-394. ' See Brillat-Savarin, The Physiology of Taste, 25 (1854). 82

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