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7 Liberal Stud. 14 (2022)
Whither OTT Platforms: Tracking the Future Trajectory of Entertainment with Special Reference to India

handle is hein.journals/libs7 and id is 14 raw text is: Whither OTT Platforms: Tracking the Future Trajectory of Entertainment with Special Reference to India Sunayan Bhattacharjee* OTT Platforms: The Universal Gamechanger in Entertainment For a change, let's put the searchlight on the life of an average millennial or a member of the oft-repeated Generation Z. Prarthana is a 20-year-old English (Honours) student at a reputed college in South Delhi. She gets up on a fine summer morning, turns on her mobile internet and streams an episode of the immensely popular Shark Tank India (2021-22) while completing her daily dose of morning activities. She then comes to the dining table, layers her multigrain bread with jam and fixes a glass of orange juice. She does all these while listening to Mea Culpa by the German Musical Proj ect Enigma on iTunes using her latest Apple iPhone 13. After breakfast, she readies her college bag and rushes out of her house at South Patel Nagar in West Delhi. She then hurries to the Patel Nagar Metro Station and catches a metro train to Rajiv Chowk. In the train, she watches an episode of the critically appreciated American television series Breaking Bad (2008-13) on Netflix. Prarthana had been binge-watching the exploits of the anti-hero Walter White from Breaking Bad the previous weekend. She was clearly enamoured and could not get enough of the series. At Rajiv Chowk, she boards another train on the Yellow Line. Her destination this time is Saket, where her college is located. However, during the second train journey, Prarthana logs out of Ne flix and logs onto Amazon Prime Video so that she can complete Season 1 of Paatal Lok (2020). Needless to mention here that she absolutely loved the series and wanted to finish off the first season. After reaching college, she gets busy with her classes. During the lunchbreak, she * Associate Professor, Department of Liberal Arts, Humanities and Social Sciences (DLHS) Manipal Academy of Higher Education (MAHE), Bengaluru.

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