Significance of Intellectual Property in the Sports Sector
![handle is hein.journals/ijlmhs4 and id is 685 raw text is: International Journal of Law) Management & Humanities
Significance of Intellectual Property in the
Sports Sector
AMOGH TAsKAR1 AND SUSMIT PARADKAR2
ABSTRACT
The global sports sector is on a rise and is provided various business huge platform for
growth. It is not only a leisure activity but has become an opportunity for investments and
commercialization. Big businesses and investment houses are growing rapidly due to
investments in various sport franchises. The commercialization of sports has led to a need
of a proper governance and regulatory mechanism, especially in the field of Intellectual
Property and Media. Along with a huge commercial prospect of the sports, a need for their
protection cannot be neglected.
I. INTRODUCTION
The sports sector is one of the most widely expanding sectors in the world and provides huge
commercial prospect, contributing not only to private growth but also to the growth of the
country's economy. Almost every strata of the sports industry have to protected by the
Intellectual Property rights to protect them from mala fide misuse by the hands of any party.
When an idea is created by labour and hard work, need for its protection automatically arises.
Intellectual Property rights form a major crux of any sports related transaction. Since the world
of sport is vast and includes many types of indoor and outdoor activities, it is a field with large
technological and intellectual innovations and thus it is extremely necessary to always make a
patent for any kind of sport related innovations.
Intellectual Property in the sports arena protects the rights of the creator of the brand. For
example, a football jersey is protected by a patent, thus protecting the technology in
manufacturing the jersey. The design and the distinct look of the jersey is protected under the
Designs Act. A sports brand is protected from the malafide misuse by others by giving it a
distinct trademark under the Trademarks Act. Thus, these Intellectual Property rights protect
the rights and the reputation of the sports entities and protect their brand by giving it a distinct
look, preventing their competitors to adopt or operate under their name and acquire profits. A
1 Student of DY Patil College of Law, India.
2 Student of DY Patil College of Law, India.
© 2020. International Journal of Law Management & Humanities [ISSN 2581-5369]
706
[Vol. 3 Iss 2; 706]](ViewImageLocal?handle=hein.journals/ijlmhs4&div=69&collection=&method=preview&ext=.png&size=3)
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