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13 Cuadernos Derecho Transnacional 1074 (2021)
Material Scope of Brussels I Bis Regulation, Unfair Commercial Practices (B2C) and Injunctions to Protect Collective Consumers Interests: CJEU Judgment Movic MOVIC BV (C-73/19)

handle is hein.journals/cudetns13 and id is 1074 raw text is: AMBITO MATERIAL DEL REGLAMENTO BRUSELAS I BIS,
PRACTICAS COMERCIALES DESLEALES (B2C) Y ACCIONES
COLECTIVAS DE CESACION: COMENTARIO A LA STJUE
MOVIC BV (C-73/19)
MATERIAL SCOPE OF BRUSSELS I BIS REGULATION, UNFAIR
COMMERCIAL PRACTICES (B2C) AND INJUNCTIONS TO
PROTECT COLLECTIVE CONSUMERS INTERESTS: CJEU
JUDGMENT MOVIC BV (C-73/19)
ANNA MARIA Ruiz MARTIN
Lecturer in Law (GBS-UOC)
Abogada del ICAM
Recibido: 15.11.2020 / Aceptado: 14.12.2020
DOI: https://doi.org/10.20318/cdt.2021.6016
Resumen: La STJUE Movic BV contiene cuestiones relativas al Derecho internacional privado
europeo (DIPr) y al Derecho derivado de prdcticas comerciales desleales y de consumo de la UE. Uno de
sus aspectos mis interesantes es la interpretaci6n del concepto europeo de materia civil y mercantil del
Reglamento Bruselas I bis. Un concepto que lejos de ser pacifico ha generado numerosas cuestiones de
tipo prejudicial al Tribunal de Justicia de la Uni6n Europea por parte de tribunales y autoridades de los
Estados miembros desde los origenes de este (i.e.: Convenio de Bruselas de 1968) en todos instrumentos
del DIPr patrimonial europeo. La materia objeto del litigio depende de ser caracterizada como materia
civil y mercantil para entender que tiene cabida en el imbito material del Reglamento Bruselas I bis.
Para ello, los tribunales tienen que considerar dos elementos clave que el TJUE ha ofrecido en esta juris-
prudencia sobre el concepto materia civil y mercantil y que en este asunto, se vuelven a traer a colaci6n.
De otra parte, en relaci6n con el Derecho derivado de consumo, siendo parte de su contenido la
regulaci6n de las prdcticas comerciales desleales contra los consumidores, el asunto Movic BV, tambi6n
se hace eco de aspectos controvertidos c6mo son es la naturaleza de las acciones transfronterizas de
cesaci6n atendiendo al complejo entramado y relaci6n de normas de este acquis communautaire.
Palabras clave: materia civil y mercantil; prdcticas comerciales desleales; prdcticas de mer-
cado; Business to consumer (B2C); Reglamento Bruselas I bis; locus standi; iure imperii; acciones de
cesaci6n; multas coercitivas; asociaciones de consumidores; intereses colectivos; autoridad; Directiva
29/2005; Directiva 22/2009
Abstract: Movic BV case before the CJEU is a quite interesting preliminary ruling with regard to
the European Private international law (EPIL) as well as to the unfair commercial practices and consu-
mer law of the EU substantive law on the subject. One of the most remarkable aspects concerning the
EPIL is the analysis that the CJEU made of the far from being pacific autonomous concept, -civil and
commercial matters-, of the Brussels I bis Regulation. An autonomous concept which has generated
since the origin of the Brussels I bis regulation (i.e.: 1968 Brussels Convention), a wide array of prelimi-
nary rulings on its interpretation. Besides, the CJEU analysed the material scope and the active or passi-
ve standing of the parties to bring cross border actions before the Courts, by means of the assessment of
the legal relationship given by the subject matter of the action.
Cuadernos de Derecho Transnacional (Marzo 2021), Vol. 13, N0 1, pp. 1074-1084           1074
ISSN 1989-4570 - www.uc3m.es/cdt - DOI: https://doi.org/10.20318/cdt.2021.6016

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