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17 Hastings Women's L.J. 1 (2006)
The Salience of Species Difference for Feminist Theory

handle is hein.journals/haswo17 and id is 11 raw text is: The Salience of Species Difference for Feminist Theory Maneesha Deckha* INTRODUCTION The internationally renowned celebrity Pamela Anderson is a spokesperson for the organization, People for the Ethical Treatment of Animals (PETA). A Canadian by origin, she recently called for a boycott of Kentucky Fried Chicken Canada (KFC Canada). In a video asking Canadians to stop supporting the company, Anderson informs viewers that KFC Canada treats its chickens cruelly by permitting its suppliers to scald the chickens while they are still conscious in order to defeather them before slaughter, and to inject them with an excessive amount of unnatural drugs.1 Neither the video, nor Anderson's association with it, garnered much media attention when first released. That changed, though, when the CEO of KFC Canada, John Bitove Jr., responded with a letter to Anderson inviting her out for dinner in order to correct what he believed was misinformation. In the letter, Bitove referred to Anderson's new television series, Stacked, by advising Anderson that the facts were . Maneesha Deckha is Assistant Professor, University of Victoria Faculty of Law. I would like to thank the editors at the Hastings Women's Law Journal for their enthusiastic reception of this Article, Shannon Elliott for her excellent research assistance and passionate commitment to the project, and the University of Victoria Faculty of Law and Borden, Ladner, Gervais for their research support through the Borden, Ladner, Gervais Summer Student Research Fellowship. I am especially grateful to Craig Scott for his careful and generous supervision of the germination of this Article during my LL.B. studies at the University of Toronto Faculty of Law and all his encouragement thereafter. Finally, I give special thanks to Nitin, who got me thinking and feeling about animals in the first place. 1. Online video: Pam Anderson KFC Exposd (PETA), KentuckyFriedCruelty.com, We Do Chickens Wrong, http://www.kentuckyfriedcruelty.com/anderson-vid.asp (last visited July 8, 2005). Although PETA is an organization committed to animal rights, and thus is against the instrumental use of animals, it also advocates in the interim for animal welfare in a wide variety of industries. Thus, it has worked with a number of fast food giants such as McDonald's and Burger King to persuade them to follow higher standards of animal care and treatment in their instrumental use. See People for the Ethical Treatment of Animals, PETA Halts Murder King Protests: Burger King Complies with Demand for Improved Animal Welfare Standards (June 28, 2001), http://www.murderking.com/ release.html (last visited July 8, 2005). HASTINGS WOMEN'S LAW JOURNAL

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