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23 Bus. L. Int'l 5 (2022)
Algorithms: The Impact on Competition

handle is hein.journals/blawintnl23 and id is 11 raw text is: 5

Algorithms: The Impact on
Competition
Henri Piffaut*
Introduction
As information is digitised, algorithms become prevalent in many industries.
They are used in numerous aspects of value creation: optimisation of
processes, pricing, risk evaluation and for platforms in recommendations,
ranking, moderation and so on. This article aims to address the impact on
competition of some categories of algorithms. The algorithms reviewed
include those that are most relevant for competitive interactions: those
that gather information on market conditions (eg, monitoring or scraping
algorithms), those that set a company's behaviour on a market (eg, pricing
algorithms) and those that make markets work (eg, matching algorithms on
platforms). The article starts by providing some background and definitions.
Then, noting that in most instances, algorithms make companies more
competitive or enable supply to better meet demand, bringing a more
efficient working of competition, it examines two ways in which algorithms
may entail negative effects. First, they may form more efficient tools to
implement anti-competitive practices (algorithms as facilitating tools). This
is illustrated by a number of competition cases in relation to horizontal,
vertical or platform relationships. Second, a number of recent papers
argue that algorithms may change the nature of competition. Because of
the increased transparency and rationality of choices allowed by algorithms
and data, the nature of the competitive game between companies changes.
This author does not argue that algorithms are bad once in the wrong
hands, but that some of their features may lead the competitive game to
outcomes that are worse for consumers. Finally, the article concludes that

*   Henri Piffaut, Vice-President of the French Competition Authority.

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