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24 Pt. 2 J. Legal Ethical & Regul. Isses 1 (2021)
The Influence of Digital Marketing and Customer Perceived Value through Customer Satisfaction on Customer Loyalty

handle is hein.journals/jnlolletl2424 and id is 489 raw text is: Journal of Legal, Ethical and Regulatory Issues THE INFLUENCE OF DIGITAL MARKETING AND CUSTOMER PERCEIVED VALUE THROUGH CUSTOMER SATISFACTION ON CUSTOMER LOYALTY Gunawan Bata Ilyas, STIE AMKOP Abdul Razak Munir, Universitas Hasanuddin Hasmin Tamsah, STIE AMKOP Heriyanti Mustafa, STIE AMKOP Yusriadi Yusriadi, Sekolah Tinggi Ilmu Administrasi Puangrimaggalatung ABSTRACT The regression coefficient value fl] 0.137 with a significance level of 0.00 which means significant (Sig <0.05). 2) The effect of the custom variable perceived value on customer satisfaction is positive and significant. The regression coefficient value /32 0, 293 with a significance level of 0.03 which means significant (Sig <0.05). 3) The influence of digital marketing variables on customer loyalty is positive and significant. It was found that the regression coefficient value /33 0.248 with a significance level of 0.00 which means significant (Sig <0.05). 4) The effect of the variable customer perceived value on loyalty is positive and significant. The regression coefficient value /34 = 0.431 with a significance level of 0.00 which means significant (Sig <0.05). 5) The influence of the customer satisfaction variable on customer loyalty is positive and significant. The regression coefficient value 5 = 0.394 with a significance level of 0.03 which means significant (Sig <0.05). 6) The influence of digital marketing variables through customer satisfaction on customer loyalty is positive and significant. Keyword: Digital Marketing, Customer Perceived Value, Customer Satisfaction, Customer Loyalty, Indonesia. INTRODUCTION Loyal customers are assets that are a priority for big and small businesses according to their urgency for increasing profits in a sustainable manner (Morris, 2009). The occurrence of low yield in the business world encourages entrepreneurs to review strategies to keep loyal consumers (Kannan & Li, 2017). Loyal consumers are urgent in tough competition (Bala & Verma, 2018). The main reason is that loyal consumers always talk and convey good things about the products they use to other potential customers. Faithful consumers also have a positive impact on the economy, for example, premium prices, cost efficiency. According to Kannan & Corporate Law and Legal System 1 1544-0044-24-S4-789 Citation Information: Ilyas, G.B., Munir, A.R., Tamsah, H., Mustafa, H., & Yusriadi, Y. (2021). The influence of digital marketing and customer perceived value through customer satisfaction on customer loyalty. Journal of Legal, Ethical and Regulatory Issues, 24(S4), 1-14 Volume 24, Special Issue S4, 2021

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