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66 Stan. L. Rev. Online 25 (2013-2014)
Privacy and Big Data: Making Ends Meet

handle is hein.journals/slro66 and id is 25 raw text is: 


                           66 STAN.  L. REV. 25
                              September 3, 2013









               PRIVACY AND BIG DATA:

                   MAKING ENDS MEET


                 Jules  Polonetsky & Omer Tene*

                              INTRODUCTION

    How   should privacy  risks be weighed  against big data rewards?  The
recent controversy over leaked documents revealing the massive scope of data
collection, analysis, and use by the NSA and possibly other national security
organizations has hurled to the forefront of public attention the delicate balance
between privacy risks and big data opportunities.' The NSA revelations crystal-
ized privacy advocates' concerns of sleepwalking into a surveillance society
even as decisionmakers  remain loath to curb government  powers for fear of
terrorist or cybersecurity attacks.
    Big data creates tremendous opportunity for the world economy not only in
the field of national security, but also in areas ranging from marketing and
credit risk analysis to medical research and urban planning. At the same time,
the extraordinary benefits of big data are tempered by concerns over privacy
and data protection. Privacy advocates are concerned that the advances of the
data ecosystem will upend the power relationships between government, busi-
ness, and individuals, and lead to racial or other profiling, discrimination, over-
criminalization, and other restricted freedoms.





      * Jules Polonetsky is Co-Chair and Director, Future of Privacy Forum. Omer Tene is
Associate Professor, College of Management Haim Striks School of Law, Israel; Senior Fel-
low, Future of Privacy Forum; Affiliate Scholar, Stanford Center for Internet and Society.
We would like to thank Joseph Jerome, Legal and Policy Fellow at the Future of Privacy Fo-
rum, for his research assistance.
      1. Glenn Greenwald, NSA Collecting Phone Records of Millions of Verizon Custom-
ers Daily, GUARDIAN (June 6, 2013), http://www.guardian.co.uk/world/2013/jun/06/nsa-
phone-records-verizon-court-order; Glenn Greenwald & Ewen MacAskill, NSA Prism Pro-
gram Taps in to User Data of Apple, Google and Others, GUARDIAN (June 7, 2013),
http://www.guardian.co.uk/world/2013/jun/06/us-tech-giants-nsa-data.


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