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18 J. L. Bus. & Ethics 9 (2012)
Corporate Citizenship & Creative Collaboration: Best Practice for Cross-Sector Partnerships

handle is hein.journals/jourlbun18 and id is 9 raw text is: CORPORATE CITIZENSHIP & CREATIVE COLLABERATION: BEST PRACTICES FOR CROSS- SECTOR PARTNERSHIPS Marya N. Cotteif GailA. Lasprogata INTRODUCTION Whether you are a passionate advocate for human rights, an avid promoter of sustainable business solutions, or simply a rational, bottom-line economic realist, it is evident that the world is in crisis and business as usual is no longer acceptable. The global community has acknowledged in the Millennium Development Goals the pressing need to eradicate extreme poverty and hunger; achieve universal primary education and women's equality; reduce child mortality; and combat HIV/AIDS, malaria and other diseases by 2015. There is a call to action to individuals, institutions, governments, communities and business entities to work together for a more just and humane world. Right now there is an amazing opportunity to co-create a new paradigm of cooperative leadership for positive social, economic and environmental change. 2 It * Marya N. Cotten, Assistant Professor, Department of Law, Zicklin School of Business Baruch College - City University of New York * Gail A. Lasprogata. Associate Professor, Albers School of Business and Economics, Seattle University. The authors wish to thank the dedicated women interviewed for this article for generously sharing their time, expertise and vision: Aileen Carrell, Aimee Johnson, Julie Wade and Julie Williams Anderson from Starbucks Coffee Company; and Angela Prosek from Conservation International's Center of Environmental Leadership in Business. Thank you to Cadence Moylan for sharing her decade of cross-sector experiences and optimism. Thank you to Alana Sitterly (J.D. candidate, 2011, George Mason Univ.) and Kerri Reid-Grant (M.B.A. candidate, 2011. Baruch College) for their capable assistance and great attitudes. 1. What are the Millennium Development Goals?, UNITED NATIONS DEVELOPMENT PROGRAMME, http://www.undp.org/mdg/basics.shtml (last visited Nov. 11, 2011). The Millennium Development Goals (MDGs) are eight goals to be achieved by 2015 that respond to the world's main development challenges. Id. The MDGs are drawn from the actions and targets contained in the Millennium Declaration that was adopted by 189 nations and signed by 147 heads of state and governments during the United Nations Millennium Summit in September 2000. U.N. Secretary- General, Road Map Towards the Implementation of the United Nations Millennium Declaration: Report of the Secretary-General U.N. Doc. A/56/236 (Sept. 6. 2001). available at unpanl.un.org/intradoc/groups/public/documents/un/unpanOO4152.pdf. 2. See, e.g., Jeb Brugmann & C.K. Prahalad, Cocreating Business's New Social Compact. 85 HARv. Bus. REv. 80 (2007) (Companies require NGOs' local knowledge and community-based 9 18 J. L. Bus.& ETHICS 9 (2012)

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