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10 Pat. Trademark & Copy. J. Res. & Ed. 11 (1966-1967)
The USSR Trademark System and East-West Trade

handle is hein.journals/idea10 and id is 13 raw text is: The USSR Trademark System and East-West Trade JOSEPH M. LIGHTMAN* SUMMARY THE USSR DESIRE TO INCREASE commercial relations with the West is manifested, among other activities, by changes in its trademark sys- tem in recent years to bring it more into conformity with Western concepts of trademark protection. Also, growing Soviet emphasis on consumer fulfillment and on exporting have created a new respect for trademarks as competitive sales and advertising devices, as well as iden- tification and quality control symbols. The present USSR trademark law, which entered into force in June 1962, provides for protection of marks to distinguish services as well as goods. It establishes a classification system and examination procedure and also permits a trademark registrant to seek injunctive action and damages in infringement suits against unauthorized users of his mark on imports as well as domestic manufactures. In the past, most United States originated trademark applications intended for filing in the USSR were filed in the name of European subsidiaries. Now, since the Soviets have joined the Paris Convention, established more licensing flexibility, and made other changes in their trademark system more acceptable to United States concepts, more American firms are filing directly in that country. Although there is little experience on which to base any meaningful judgments regarding Soviet treatment of foreign trademark rights, it is apparent that an American registering his trademark in the USSR * Mr. Lightman is a Research Associate with The PTC Research Institute and an International Economist with the Foreign Business Practices Division, Office of Commercial and Financial Policy, Bureau of International Commerce, U. S. De- partment of Commerce.

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