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60 Am. U. L. Rev. 1635 (2010-2011)
Website Design as Contract

handle is hein.journals/aulr60 and id is 1647 raw text is: WEBSITE DESIGN AS CONTRACT
WOODROW HARTZOG
TABLE OF CONTENTS
Introduction            ....................................       ......1635
I. Choking on Form Contracts.......................1639
A. A Brief Review of Wraps................               .......1642
B. The Danger of Over-Reliance on Standard-Form
Contracts...........................           ..........1645
II. The Contractual Significance of Website Design.........................1650
A .  D esign  as  Prom ise  .................................................................1653
1.  Privacy  indicators  ............................................................1653
2.  W orking  with  the  fine  print .............................................1655
3.  The  likelihood  of reliance................................................1661
4. The problems with website design as contract ................1662
B.  U nconscionable  D esign  ......................................................... 1664
1. Procedural unconscionability of website design..............1664
2. A taxonomy of malicious interfaces................................1665
C. Design as Evidence of Subsequent Agreement.....................1668
Conclusion            ..........................................1670
INTRODUCTION
When courts seek to determine a website user's privacy expectations and
the website's promises to that user, they almost invariably look to the terms
of use agreement or to the privacy policy.' Courts rarely look to the
* Assistant Professor, Cumberland School of Law at Samford University; Affiliate
Junior Scholar, Center for Internet and Society, Stanford Law School. The author would
like to thank Daniel Solove, William McGeveran, Chris Hooffnagle, Ryan Calo, Cathy
Packer, Anne Klinefelter, Nancy Kim, Jen King, Fred Stutzman, Dean Smith, Jennifer
Hartzog, Danielle Citron, Marcia Hofmann, Will DeVries, Lauren Willis, Jennifer Urban,
Deven Desai, the Cumberland School of Law faculty, the participants of the Third Annual
Privacy Law Scholars Conference, and the participants of Samuelson Law, Technology &
Public Policy Clinic's Privacy Scholars Speakers Series.
1. E.g., McVicker v. King, 266 F.R.D. 92, 95-96 (W.D. Pa. 2010) (looking to the
privacy policy and terms of service to find that a blog created an expectation of privacy for
its users); Sedersten v. Taylor, No. 09-3031-CV-S-GAF, 2009 WL 4802567, at *1, *3
(W.D. Mo. Dec. 9, 2009) (finding a website privacy policy does not waive a user's right to
anonymous free speech); In re JetBlue Airways Corp. Privacy Litig., 379 F. Supp. 2d 299,

1635

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