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17 Vand. J. Ent. & Tech. L. 927 (2014-2015)
Who Is Reading Whom Now: Privacy in Education from Books to MOOCs

handle is hein.journals/vanep17 and id is 961 raw text is: Who is Reading Whom Now: Privacy in Education from Books to MOOCs Jules Polonetsky* Omer Tene** ABSTRACT The arrival of new technologies in schools and classrooms around the nation has been met with a mixture of enthusiasm and anxiety. Education technologies (ed tech) present tremendous opportunities: they allow schools to tailor programs to individual students; make education more collaborative and engaging through social media, gamification, and interactive content; and facilitate access to education for anyone with an Internet connection in remote parts of the world. At the same time, the combination of enhanced data collection with highly sensitive information about children and teens presents grave privacy risks. Indeed, in a recent report, the White House identified privacy in education as a flashpoint for big data policy concerns. This Article is the most comprehensive study to date of the policy issues and privacy concerns arising from the surge of ed tech innovation. It surveys the burgeoning market of ed tech solutions, which range from free Android and iPhone apps to comprehensive learning management systems and digitized curricula delivered via the Internet. It discusses the deployment of big data analytics by education institutions to enhance student performance, evaluate teachers, improve education techniques, customize programs, and better leverage scarce resources to optimize education results. This Article seeks to untangle ed tech privacy concerns from the broader policy debates surrounding standardization, the Common Core, longitudinal data systems, and the role of business in education. It unpacks the meaning of commercial data uses in schools, distinguishing between behavioral advertising to children and providing comprehensive, optimized education solutions to students, * Jules Polonetsky is Co-chair and Executive Director of the Future of Privacy Forum. ** Omer Tene is a Senior Fellow at the Future of Privacy Forum. The authors would like to thank Kelsey Finch and Joe Jerome for their excellent assistance with research and drafting. 927

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