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21 Wake Forest J. Bus. & Intell. Prop. L. 395 (2020-2021)
With Eyes to See and Ears to Beer: Navigating Multisensory Intellectual Property Rights in the Craft Beer Industry

handle is hein.journals/wakfinp21 and id is 414 raw text is: WAKE FOREST JOURNAL OF BUSINESS & INTELLECTUAL PROPERTY LAW VOLUME 21 SUMMER 2021 NUMBER 4 WITH EYES TO SEE AND EARS TO BEER: NAVIGATING MULTISENSORY INTELLECTUAL PROPERTY RIGHTS IN THE CRAFT BEER INDUSTRY Mark Edward Blankenship Jr.t I. INTRODUCTION ............................................................. 397 II. SENSORY PHENOMENA AND SCIENTIFIC BREAKTHROUGHS........................................................... 399 A. SOUND AND SMELL ................................................... 399 B. SOUND AND TASTE.................................................... 401 1. Taste and Musical Influence ....................................406 2. Taste and Pitch .........................................................407 3. Sound and Color ......................................................408 III. MULTISENSORY EXPERIMENTATION IN THE CRAFT BEER INDUSTRY.................................................. 409 A. SONIC SEASONING AND THE CRAFT BEER INDUSTRY.................................................................... 409 IV. SONIC SEASONING AND POTENTIAL INTELLECTUAL PROPERTY PROTECTIONS ................... 410 A. COPYRIGHT LAW....................................................... 411 1. Copyrightable Subject Matter .................................412 2. Functionality ............................................................414 3. The Idea-Expression Dichotomy .............................416 B. TRADE SECRET LAW ................................................. 417 C. TRADEMARK LAW ..................................................... 418 1. Sound Marks ............................................................419 2. Taste Marks .............................................................420 t Associate, Ott Law Firm; LL.M. Candidate, Benjamin N. Cardozo School of Law at Yeshiva University (2021); J. D., J. David Rosenberg College of Law at the University of Kentucky (2019); B.A., Georgia Southern University (2015). I want to thank Professors Brian L. Frye, Melynda Price, and Allison Connelly, Joseph A. Ott, and my friends and family for their tremendous support. Additionally, I would like to thank Professor Christopher Buccafussco for his feedback, and Professor Felix Wu for his instruction in trademark law. Finally, I dedicate this paper to the Tourette Associate of America.

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