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45 Seattle U. L. Rev. 647 (2021-2022)
The Stubborn Survival of the Central Hudson Test for Commercial Speech

handle is hein.journals/sealr45 and id is 651 raw text is: The Stubborn Survival of the Central Hudson Test for Commercial Speech Nat Stern* CONTENTS INTRODUCTION...................................................................................... 648 I. THE SUPREME COURT AND COMMERCIAL SPEECH............................ 649 A. Modern Doctrine: From Virginia State Board to Sorrell.............649 1. Pre-Central Hudson Jurisprudence ..........................................649 2. Central Hudson ........................................................................652 3. Post-Central Hudson Jurisprudence.........................................653 B. Criticism of Central Hudson Doctrine ......................................... 660 1. Intermediate Level of Review is Overly Protective ................. 660 2. Intermediate Level of Review is Insufficiently Protective.......664 II. REASONS TO DOUBT CENTRAL HUDSON'S DURABILITY.................... 668 A. Sorrell's Heightened Scrutiny ..................................................668 B. Reed's Capacious View of Content-Based Restrictions...............671 C. Central Hudson as Functionally Strict Scrutiny ..........................675 D. First Amendment Deregulation in Perspective ............................681 E. Implications ofNIFLA .................................................................688 III. SALVAGING A ROLE FOR CENTRAL HUDSON................................... 692 A . A N arrower View of Sorrell..........................................................693 B. A Categorical Exemption from Reed? .........................................695 C. Persistence of the Gentler Central Hudson..................................698 D. Restraints on Deregulation ..........................................................700 E. NIFLA 's Limited Impact..............................................................702 CONCLUSION ......................................................................................... 704 * John W. and Ashley E. Frost Professor of Law, Florida State University College of Law. Claudia Gesiotto and Julia McDonald provided valuable research assistance. 647

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