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19 U. Pa. J. Bus. L. 553 (2016-2017)
Redefining and Regulating the New Sharing Economy

handle is hein.journals/upjlel19 and id is 565 raw text is: REDEFINING AND REGULATING THE NEW SHARING ECONOMY Inara Scott & Elizabeth Brown INTRODUCTION ...............................................553 I. WHAT IS THE SHARING ECONOMY, AND WHY DOES IT NEED REGULATION? ....................................... .....558 A. The Shifting Definitions of the Sharing Economy ..................558 B. Redefining the New Sharing Economy for Better Regulation .......................................566 II. THE CHALLENGES OF REGULATING THE SHARING ECONOMY ...........572 A. Tort Liability in Peer-to-Peer Transactions ....... ........573 B. Independent Contractors and Platform Liability .... ......576 C. Discrimination by Service Providers .............. .....579 D. Zoning Impact of Shared Space and On-Demand Services ....581 E. Sharewashing: Gauging the Truth of Social Mission Claims .......................................... 583 F. Resistance to Regulation of the Sharing Economy .................585 III. REDEFINING, CATEGORIZING, AND REGULATING THE NEW SHARING ECONOMY ........................................586 A. Taxonomy of Sharing ...................................586 B. Regulatory Recommendations ................ ........590 CONCLUSION ..................................................598 INTRODUCTION Consumers today rent, share, and recycle goods more than ever before.' As one millennial blogger recently put it: 1. See Fleura Bardhi & Giana M. Eckhardt, Access-Based Consumption: The Case of Car Sharing, 39 J. CONSUMER RES. 881, 881 (2012) [hereinafter Bardhi & Eckhardt, Access- Based Consumption](describing the decline in consumer desire for traditional ownership and increasing interest in shared access or resource pooling); Rudy Telles, Jr., Digital Matching Firms: A New Definition in the Sharing Economy Space, OFFICE OF THE CHIEF ECONOMIST (Econ. and Stat. Admin. U.S. Dep't of Commerce), June 3, 2016, at 7-8 (using 553

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