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17 Santa Clara Computer & High Tech. L. J. 385 (2000-2001)
Celebrity Domain Names: ICANN Arbitration Pitfalls and Pragmatic Advice

handle is hein.journals/sccj17 and id is 391 raw text is: Celebrity Domain Names: ICANN Arbitration Pitfalls and Pragmatic Advice P. Landon Moreland and Colby B. Springert TABLE OF CONTENTS I. Celebrity Domain Names and Cybersquatting .................................... 385 II. The Uniform Dispute Resolution Policy ............................................. 386 III. Julia Roberts: A Model Celebrity Domain Name Dispute .................. 387 IV. Pitfalls Under the UDRP ................................................................ 389 A. No Trademark Rights in a Name .................................................. 389 B. Legitimate Rights by a Third Party: Fan Sites and Product Sales ................................................................................ 390 C. Lack of Bad Faith: Inaction and Insults ........................................ 392 V. The Future Application of the UDRP to Celebrity D om ain N am es .................................................................................... 394 V I. Conclusion ........................................................................................... 395 I. CELEBRiTY DO AIN NAMES AND CYBERSQUATrING Celebrities are no different than any other business client when it comes to the Internet. An Internet presence is an important tool in marketing the client's services, providing an outlet for client-related merchandise and providing fans with information about their favorite star. Unfortunately, celebrities, like many others in the entertainment industry, have been slow to establish an Internet presence. Many have found that domain names that incorporate their personal or tp. Landon Moreland is an associate in the Entertainment, Media and Intellectual Property Unit of Manatt, Phelps & Phillips, LLP. in Palo Alto, CA. Landon's practice focuses on intellectual property transactions in the technology and entertainment industries. Landon also represents celebrities and other clients in domain name disputes, including ICANN Arbitration. Colby Springer is a third year law student at Santa Clara University School of Law and is the Managing Editor of the Santa Clara Computer & High Technology Law Journal. Colby will be joining the Redwood City, CA, partnership of Rosenlaw.com LLP following graduation % hera his practice will focus on commercial litigation, technology licensing, open source software development and intellectual property protection, particularly trademarks and unfair competition.

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