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45 Fletcher F. World Aff. 41 (2021)
Soft Power - The Underestimated Strategy for Global Influence

handle is hein.journals/forwa45 and id is 155 raw text is: 41 Soft Power - Ihe Underestimated Strategy for Global Influence ELIZABETH SCHERE, RESEARCHER ABSTRACT This article discusses the concept of soft power, developed by American political scientist and scholar Joseph Nye. Since its development by Nye thirty years ago, this theory has been tested and challenged. Soft power, which considers culture and political values to be just as important as military tactics in inter- national relations and political strategy, has borne the effects of globalization, the Information revolution, and the rise of China. As a result, liberal democ- racies are beginning to doubt its power and efficiency while autocracies are distorting its mechanisms to expand their global influence. This article will explore the challenges soft power faces in the context ofglobalization and what that means for the ever growing friction between the liberal world order and the increasing impact of autocratic powers, namely through their manipulation of sharp' power. With the rise ofpopulism in liberal democracies, China and Russia's vaccine diplomacy in developing countries, and the trade war between the United States and China, one may wonder to what extent soft power may decide the outcome of this twenty-first century ideological battle bewteen liberal capitalism or state-driven global cooperation. As things stand, the sphere of influence is teetering East. For liberal values to survive, the West will have to Elizabeth Schere is a Fletcher LLM'16graduate, specializing in international trade and intellectual property law. Elizabeth has published a number of articles on the role and impact of cultural protection in the context of international organizations and agreements (The Culture War: A Look at the Cultural Exception Principle in International Trade Law). She has researched trade agreements for the World Bank, and recently contributed to the publication ofa book, Le ContratMondial, by French entrepreneur Denis Payre, on the political and economic challenges ofglobalization in the twenty-first century. VOL.45:2 SUMMER 2021

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