About | HeinOnline Law Journal Library | HeinOnline Law Journal Library | HeinOnline
LOG IN
LOG IN

104 Nw. U. L. Rev. 431 (2010)
YouTube, UGC, and Digital Music: Competing Business and Cultural Models in the Internet Age

handle is hein.journals/illlr104 and id is 435 raw text is: Copyright 2010 by Northwestern University School of Law Printed in U.S.A. Northwestern University Law Review Vol. 104, No. 2 YOUTUBE, UGC, AND DIGITAL MUSIC: COMPETING BUSINESS AND CULTURAL MODELS IN THE INTERNET AGE Olufunmilayo B. Arewa* INTRODUCTION: THE RISE OF UGC .. ...... ........................... ........................... 431 I. DIGITAL Music AND DIGITAL ERA BUSINESS MODELS......................................... 438 A. Digital Content, Market Signals, and the Digital Music Mess.................... 438 B. Changing Contexts: YouTube, UGC, and Web 2.0 .......... ....... 442 C. Black Markets, Legal Markets, and Business Models................................. 449 II. THE DIGITAL ERA AND THE COSTS OF COPYING.................................................... 454 A. The Monetization of Content: Revenue Harvesting and Intellectual Property Value Mirages .................................. 454 B. Competing Cultural Models and Creation: Folklore and UGC.................. 460 III. DIGITAL ERA DISRUPTION: THE INTERNET AND Low COST DISTRIBUTION............ 462 A. Technology, Copying and Dissemination: Copyright in the Age ofDigital Reproduction............................. 463 B. Digital Era Piracy: The Meaning and Significance of Unauthorized Uses.......................................... 466 C. The Internet and Sharing: Digital Era Uses and Generational Shifts......... 469 CONCLUSION: ADDING VALUE IN THE DIGITAL ERA ..................................................... 473 INTRODUCTION: THE RISE OF UGC YouTube, Facebook, MySpace, and other websites that contain user- generated content (UGC) have become key reference points in broader de- Associate Professor, Northwestern University School of Law. Email: o-arewa@ law.northwestern.edu. O 2010 Olufunmilayo B. Arewa. A.B., Harvard College, M.A., Ph.D., Universi- ty of California, Berkeley (Anthropology); A.M., University of Michigan (Applied Economics); J.D., Harvard Law School. For their helpful comments, I am indebted to conference participants, Deven De- sai, and participants in workshops at UCLA School of Law and Cardozo School of Law. 431

What Is HeinOnline?

HeinOnline is a subscription-based resource containing thousands of academic and legal journals from inception; complete coverage of government documents such as U.S. Statutes at Large, U.S. Code, Federal Register, Code of Federal Regulations, U.S. Reports, and much more. Documents are image-based, fully searchable PDFs with the authority of print combined with the accessibility of a user-friendly and powerful database. For more information, request a quote or trial for your organization below.



Short-term subscription options include 24 hours, 48 hours, or 1 week to HeinOnline.

Purchase Access

Contact us for annual subscription options:

Contact Us

Already a HeinOnline Subscriber?

Log In

profiles profiles most