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2017 U. Ill. J.L. Tech. & Pol'y 469 (2017)
Internet, New Technologies, and Value: Taking Share of Economic Surveillance

handle is hein.journals/jltp2017 and id is 481 raw text is: INTERNET, NEW TECHNOLOGIES, AND VALUE: TAKING SHARE OF ECONOMIC SURVEILLANCE A Review of (and discussion around) VALERIE-LAURE BENABOU & JUDITH ROCHFELD, A QUI PROFITE LE CLIC? LE PARTAGE DE LA VALEUR A L'ERE DU NUMERIQUE (2015) W Gregory Vosst Abstract This review of (and discussion around) Valkrie-Laure Benabou and Judith Rochfeld's as yet untranslated book, A qui profite le clic? Le partage de la valeur a l'are du numbrique, begins by briefly tracing the development of the Internet from disintermediation to today's situation where new Internet intermediaries capture the value of personal data and user-generated content created on or through the web. Once recent developments involving disclosure of mass surveillance and European adoption of new data protection legislation are discussed, the authors' book is introduced, and the discussion shifts to economic surveillance. Cookies-which are the tools that allow the giant, mainly American Internet companies to capture data about web-users' behavior-and reactions to their use are debated. The necessity for transparency and the failure of contractual provisions to mirror true consent are detailed. During the reading of Benabou and Rochfeld's book, we note that an important actor in the creation of value-the consumer-does not necessarily receive his or her share of the resulting value. The law, which has a role in defending certain values, whether it be copyright law, competition law, or contract law, has difficulties dealing with new paradigms created by new technologies and information. In Europe, fundamental rights and consumer law are supposed to help the web user, but do they go far enough? The book's authors propose beginnings ofsolutions to the law's difficulties in this context- based on transparency, technical mastery of content by the consumers who created it, control of consent, and collective action. Although the book leaves us hungry for more, it also leaves us thought-provoked as the reviewer comments. t Toulouse Business School, University of Toulouse, g.voss@tbs-education.fr. 469

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