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5 Cogito: Multidisciplinary Res. J. 109 (2013)
EU External Communication Capacity - Steps from a Research Agenda

handle is hein.journals/cogito5 and id is 109 raw text is: EU EXTERNAL COMMUNICATION CAPACITY- STEPS FROM A RESEARCH AGENDA* Lucian Jora** lucian.j ora@europaeus.eu Abstract: European Union has enormous public diplomacy potential - the combined infopolitik might of the 27 member states and the Commission is formidable at least in theory. It is true that there are several political and administrative obstacles to a unified and integrated EU. Keywords: European Union, International relations, Public Diplomacy. Building on the march a credible European Union Diplomatic Service involves the creation of functional specific tools first off all capable to individualize to EU voice within an anarchic International System.' In doing so the member states must first ask with realism questions related to issues like: How well are the EU institutions communicating to the world today by comparison with another voices? Is the Union capable to compete for audience in the field of international communications? How should the Commission's approach to third-country communication differ from that of states?2 To what extent will the EU's developing global role require a new approach to communications outside the Union? Who is going to perform this communication, which language and hose's culture among the member states would be valorized, and on what kind of cultural and political environments? Is it appropriate for the EU to be as calculating in its communication strategies as EU member states and if yes who will agree or control this communications strategy? How should strategy be designed, negotiated among the member states coordinated and implemented in a manner to represent all its 27 member states? There is no question that the European Union has enormous public diplomacy potential - the combined infopolitik might of the 27 member states and the Commission is formidable at least in theory. It is true that there are * This work was supported by the strategic grant POSDRU/89/1.5/S/62259, Project ,,Applied social, human and political sciences, Postdoctoral training and postdoctoral fellowships in social, human and political sciences co-financed by the European Social Fund within the Sectorial Operational Program Human Resources Development 2007 - 2013. ** Ph.D, - Lucian Jora is since 1998 a researcher at the Institute of Political Sciences and International Relations of the Romanian Academy. Mr. Jora welcomes questions and comments about the content at the address lucian.jora@europaeus.eu I Milner Helen, The Assumption of Anarchy in International Relations Theory: A Critique in, Review of International Studies Vol. 17, No. i (Jan., iq99), pp. 67-85 Published by: Cambridge University Press. 2 Fiske Philip de Gouveia with Hester Plumridge, Developing EU Public Diplomacy Strategy, European Infopolitik, The Foreign Policy Centre London 2005, pp. 2-19. ea& -Multidisciplinary Research Journal log

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