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91 U. Cin. L. Rev. 437 (2022-2023)
Corporate Innovation: One Path to More Sustainable Big Business

handle is hein.journals/ucinlr91 and id is 437 raw text is: CORPORATE INNOVATION: ONE PATH TO MORE SUSTAINABLE BIG BUSINESS David Nowsl The story of the entrepreneur seeking capital from angel investors, venture capitalists, and private equity funds has been told in great detail through mass media, television programs, and academic literature. Entrepreneurs regularly develop innovative business ideas, put together an investor pitch, and seek capital to turn their idea into a reality. Once the entrepreneur has received capital from investors, our society continues to tell the story of the independent, disruptive startup that changes an industry through its innovative product or service. However, one variation of this story we rarely discuss (through any medium) is the story of the entrepreneur developing a new venture idea that is valued by a large corporation. These entrepreneurs may find that their most likely investors are the large companies whose business they seek to disrupt with their innovations. Other times, the entrepreneur may not be outside of the large company's organizational chart at all-they may be an intrapreneur who develops new ideas within the corporate structure with the goal of carrying the company's dominant market position forward through consistent product innovation. To date, academic literature has only scratched the surface of these arrangements. This article seeks to bolster our collective understanding of entrepreneurial innovations that receive investment or internal support from large corporations. Additionally, this article seeks to advance a new theory-large corporations that support entrepreneurial ventures or internal projects do so to make their existing business more environmentally sustainable over time. Lastly, this article argues that large corporations should make a greater number of investments in environmentally sustainable technologies, for reasons related to both economic success and environmental stewardship. I. INTRODUCTION Entrepreneurs seek capital from investors early and often in their journey toward building a successful new venture.2 In fact, accelerator 1. Chairperson of Entrepreneurship, Central Michigan University. J.D. University of Pennsylvania Carey Law School, B.A. University of Michigan. David researches and writes on financing transactions for entrepreneurial ventures. David would like to thank the American Business Law Journal Invited Scholars Colloquium and its participants for the valuable feedback on this article. 2. See JD Morris, Seeking Capital For Your Startup? Remember: It's About Returns For Your Investor, FORBES (Nov. 20, 2019), https://www.forbes.com/sites/forbesfinancecouncil/2019/11/20/seeki 437

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