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14 ISJLP 227 (2017-2018)
Market Definition and Free Online Services: The Prospect of Personal Data as Price

handle is hein.journals/isjlpsoc14 and id is 239 raw text is: Market Definition and Free Online Services: The Prospect of Personal Data as Price MAGALI EBEN* CONTENTS I. INTRODUCTION .......................................................................... 228 II. THE NOTION OF FREE AND MARKET DEFINITION .................... 230 A. Free on the Internet .......................................................... 230 B. The Use of Market Definition .............................................. 232 C. The Problem of Price ........................................................... 236 III. PERSONAL DATA AS PRICE .......................................................... 237 A. Introduction and Definitions .............................................. 237 B . Value .................................................................................... 243 1. Value in Theory ................................................................. 243 2. Value in Practice ............................................................... 246 C. A cceptability ........................................................................ 252 1. A w areness ......................................................................... 253 2. W illingness ........................................................................ 257 3. Data Markets and Other Shifts to TPD ............................ 265 IV. PERSONAL DATA IN MARKET DEFINITION .................................. 269 A. Preliminary Remarks ......................................................... 270 B. Implementing the Test ........................................................ 272 i. Increasing the Price .......................................................... 272 2. Profitability and Monetary Value .................................... 276 PhD candidate and teaching assistant at the University of Leeds, under the supervision of Prof. Pinar Akman and Prof. Peter Whelan. Holder of a University Research Scholarship, provided by the University of Leeds. This article would not have been possible without the unfaltering support of Prof. Pinar Akman and Prof. Peter Whelan. Thank you very much. A special thank you, as well, to Dr. Konstantinos Stylianou, for his honest and helpful comments. Thank you to the editorial staff of I/S, for their hard work in making this article a reality.

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