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72 A.B.A. J. 62 (1986)
Marketing through Seminars

handle is hein.journals/abaj72 and id is 64 raw text is: Marketing
Through
--                    seminars
By SeveCuris  q ire,  :m~ll ritim r,- To  [I  lo d   11(
good iti mit  Al  ev I f  1) 1f  ot pullic Ck~'  i~rti ti  f  -oii
SEIAR  cnbe th~e most efficienit of all  Estat,.          I~lc  jc  u  ou  jk oN
Fic\4 %\o mhe  k  ~ca   they  Thek-                                  ,J),  o
Th iCCe~fl ttpxeW            IS0Cri;ldoI   c~-  \t
e t  Or y1 w L\)I[ et  A'tl .l  n , pr  nowth   p a e   it -,o  i   td 1 LT
cost relativel   low.~                                   hiitis  111C w lctho  ol a
- -  ss   iji(   leads if theywill follow  - n~ m tton,   ci,   ,111o til.I
4 ence  Xd th  fU1)P0se ot tha: i   Do  tion, 11   iht   IC111%AlSPCL
ow ~nt       to en ac y u  Dt4 yo   lu ,ca  r4w W  420444C4l1ACOl)444 L[L  , ! t
-  c xit~ig  clients  Doy   w n   I(,trget  d#4termie  vt~
potcmei :n . D  you(~   wait t,) I n 1orm  to4 cr~x-, ho  iti- u
nefeii~f  s t   of ytll ou r tei.  and  auixdi w  httr~  h-  cffi'  ,1
skill''w                    rkti o rp   ,  ititiw
li   and V pm  ite  Pulic or  ti)__
nas  ei ntndd  o  aQ4  cr ,i~d   nc 4  v
62c  AB  o r aT eLa y rsMg4e-

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