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15 Transactions: Tenn. J. Bus. L. 149 (2013-2014)
Transactional Drafting: Using Law Firm Marketing Materials as a Research Resource for Teaching Drafting

handle is hein.journals/transac15 and id is 155 raw text is: TRANSACTIONAL DRAFTING: USING LAW FIRM MARKETING MATERIALS AS A RESEARCH RESOURCE FOR TEACHING DRAFTING Ted Becker* Since I started teaching drafting, I would like to think that I have continued to learn some lessons about teaching both the substance and the skills of transactional drafting. One of those lessons that I am going to be talking about today is one that I stumbled across by happy accident rather than one that I consciously sought. Specifically, I want to talk about and highlight the ways that law students can use law firm marketing materials to increase their understanding of both drafting and lawyering skills in law school and, hopefully, in practice. I begin by defining marketing materials, and I am casting a wide net here. I am talking about law firm-produced newsletters, client alerts, blogs, and other similar, publicly-available electronic resources that lawyers and law firms are using to solicit business. That is the primary focus of these materials: to have more business come through the door by retaining existing clients and obtaining new clients. What I am suggesting today, though, is that despite the marketing aspect of those materials, drafting professors can use those materials for pedagogical purposes to instill some valuable skills for both first-year and upper- level students. It is a cich6 to talk about today as being an age of information overkill, but certainly every day, when I check my email, I receive all sorts of messages in my inbox. I get faculty-related, student-related, and personal messages. Turning to the subject of today's talk, I also get materials produced by law firms that provide updates on various developments in the law. I get updates on Michigan law. I receive legal newsletters of various types. I even get direct emails from various law firms that I have had the opportunity to work with in the past. Of course, I do not pretend that I am alone in this. I assume that you all receive these materials as well. I would wager that general counsel and clients, the actual targets of these sorts of law firm materials, receive even more than I do. So, in other words, we are seeing law firms taking full advantage of technology to solicit business. Looking at some numbers from the supply end, the 2012 ABA Legal Clinical Assistant Professor, University of Michigan Law School. This article is based on a presentation I gave at Emory University School of Law's Third Biennial Conference on Teaching Transactional Law and Skills in November 2012.

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