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31 Law & Psychol. Rev. 167 (2007)
The Role of News Media in Shaping and Transforming the Public Perception of Mexican Immigration and the Laws Involved

handle is hein.journals/lpsyr31 and id is 171 raw text is: THE ROLE OF NEWS MEDIA IN SHAPING AND
TRANSFORMING THE PUBLIC PERCEPTION OF MEXICAN
IMMIGRATION AND THE LAWS INVOLVED
I. INTRODUCTION
The news media is a powerful tool because it provides the public with
crucial information; but more importantly, the manner in which news
pieces are presented can determine how viewers form their opinions about
different public issues.1 The way the public perceives the contentious is-
sue of Mexican immigration is important because their opinion about im-
migration influences policy-makers' decisions about those laws. Thus, the
way the news media presents Mexican immigrants and immigration policy
may ultimately steer the direction of law.
Research shows that some main factors that influence American public
support, or non-support, of immigration policies include conceptions of
American identity, education, income, partisanship, ideology, economic
perceptions and ethnicity.2 Moreover, immigration programs are the cen-
ter of policies that exhibit racial and ideological preferences the Constitu-
tion prohibits articulating in other realms of law.3
This Note discusses how the media portrayal of immigrants and U.S.
immigration policies affect public opinion about immigration, which in
turn influences the formation of those laws. Part II provides the history of
U.S. immigration policies to contextualize current laws. Part III analyzes
the psychological methods by which the media is able to subconsciously
persuade its viewing audiences; methods that depend upon the manner in
which the media communicates to the audience and the audience's predis-
position.
II. BACKGROUND OF IMMIGRATION LAW
Immigration law has taken many turns throughout the years, mainly in
two areas: how immigrants are allowed into the country and, once permit-
ted, what benefits immigrants will receive.4 In the early 1990s, California
enacted Proposition 187 denying illegal aliens' access to social services,
1.  ELIOT ARONSON, THE SOCIAL ANIMAL 59-61 (8th ed., Worth Publishers 1995) (1972).
2.  Deborah J. Schildkraut, American Identity and Attitudes Toward Official-English Policies, 24
POL. PSYCHOL. 469, 470 (2003).
3.  Susan Burkhardt, The Contours of Conformity: Behavioral Decision Theory and the Pitfalls of
the 2002 Reforms of Immigration Procedures, 19 GEO. IMMIGR. L.J. 35, 37 (2004).
4.  Id. at 37.

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