Role of Media in Society: Some Issues and Challenges with Special Reference to Social Media, in Indian Perspective
![handle is hein.journals/ijlmhs12 and id is 1221 raw text is: International Journal of Law) Management & Humanities
Role of Media in Society: Some Issues and
Challenges with Special Reference to Social
Media, in Indian Perspective
KM. KAVITA DEVIL AND DR. J. S. CHANDPURI2
ABSTRACT
The media is a fundamental Institution of the society. It plays a very vital role in
democracy. It is the voice of democracy against illegal activities. Freedom of media in
India is one of the important aspectfor the nourishment of Fundamental Rights enshrined
in the constitution of India. The media's role in society includes acting as a Watchdog
and enhancing the free flow of information to public, therefore media is called the fourth
pillar of the state. The Social Media has also become the integral part of human being
at present. In today's society, the use of social media has become a necessary daily
activity. Social media is typically used for social interaction and access to news and
information, and decision-making. It is a valuable communication tool with others locally
and worldwide, as well as to share, create and spread information. More than 86% of all
business have a dedicated social media platform as part of their marketing strategy.
Social Media is a big platform not only for promotion or marketing but one can also
reach out millions ofpeople and share their views, through social media, every person is
aware ofwhat is happening around them. But like any other theory social media platform
have certain disadvantages. On the social site you will get easy to read false and baseless
news. Some people creates religious hysteria and hatred, through their thoughts and
expression, on social site. Prank videography has become a fashion among teenagers,
they have been totally forgotten decency and morality and serving vulgar and obnoxious
scene before the viewers, consequently sexual sensuality are taking birth in young
children and pushing them into criminal activities. Facebook, YouTube and many other
sites are openly disseminating the horrible and offensive scenes on their screen, besides
this you can find the advertisement regarding, treatment of incurable diseases, occultism,
Magic remedies and many misleading things. Many people get cheated by coming under
pretense. Due to prevalence of social media, online fraud and Cyber crimes are
increasing day by day in society. Hence a strong legislation is required, by which a
reasonable restriction could be imposed on social media. Besides this social awareness
1 Author is a Ph.D. Research Scholar at IEC University Badi, District Solan, Himachal Pradesh, India
2 Author is an Associate Professor at Law Deptt., D.A.V.(P.G.) College, Dehradun, India
© 2021. International Journal of Law Management & Humanities [ISSN 2581-5369]
1187
[Vol. 4 Iss 4; 1187]](ViewImageLocal?handle=hein.journals/ijlmhs12&div=115&collection=&method=preview&ext=.png&size=3)
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Role of Media in Society: Some Issues and Challenges with Special Reference to Social Media, in Indian Perspective
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