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108 A.B.A. J. 24 (2022-2023)
Spin Conjugations: 'The Denotations Might Be the Same; the Connotations Are Entirely Different'

handle is hein.journals/abaj108 and id is 330 raw text is: I WORDS

Many relate to politics: I'm a con-
servatve. You're a reactionary. They're
_         fascists. Or I'm liberal. You're left-leanz-
S          ing. They're communistic.
Lawyers, of course, are well famil-
iar with the impact that labeling can
have. Sometimes there are only two
real choices: pro-Iife/anti-abortion
and pro-choice/pro-abortion. In recent
C lawsuits, lawyers and judges had the
choice between using the neutral abor-
tion providers or the more tendentious
abortionists. We generally expect judges
to use neutral terminology that is con-
sidered acceptable to the people being
referred to. But it doesn't always turn
out that way.
It comes up in litigation involving
nonbinary people (as many prefer to be
called). Are they nonbinary, transsexual
or gender-dysphoric? Similarly, do ,ve
say gay, homosexual or something else?
There are lots of old dysphemisms to
avoid if we seek to be-or to appear-
WORDS                                                                                 fair-minded.

Spin Conjugations
'The denotations might be the same; the connotations
are entirely different'

Iim firm. You're obstinate. Those
other people are just plain
pigheaded.
I'm an enthusiast. You're a
fanatic. They're lunatics.
So many things can be characterized
positively, rather neutrally and extreme-
ly negatively. For word-lovers, inventing
examples of trifurcated terminology can
be a great parlor game.
The idea first became popular in
1948, when the philosopher Bertrand
Russell spoke on a radio program and
mentioned what he called emotive con-
jugations, which are variable depic-
tions of the same phenomenon based
on differing perceptions or points of
view. They follow an I'm/you're/they're
pattern, and in their three categories,
they mimic verb conjugations (go/
went/gone, etc.). They're used to show

different slants on a trait, mindset,
act, etc. The idea is to say I'm X (very
positive); you're Y (much less positive,
perhaps negative); they're Z (quite
negative). Hence, I've reconsidered;
you've changed your mind; they've
flip-flopped. The denotations might be
the same; the connotations are entire-
ly different because they make us feel
more or less favorably disposed. Word
choice can affect how we perceive and
describe the very same things or behav-
iors. I call these linguistic trios spin
conjugations, some call them emotive
conjugations and still others, Russell
con jugations. The grammatical term
conjugation, of course, is here used in a
jocular, figurative sense.
Some spin conjugations relate to in-
ternational affairs: I'm a freedom fight-
er. You're a guerrilla. They're terrorists.

Refuse to play ball
In our hook M'aking Your Case: The
Art of Persuading judges, U.S. Supreme
Court Justice Antonin Scalia and I
discussed the importance of the seman-
tic playing field. Labels can make an
enormous difference. We cite the exam-
ple of a lawsuit challenging regulations
on speakers at college campuses. You
might call it hate-speech litigation, or
you might call it speaker-han litigation.
The lawyers challenging the regula-
tions, of course, used the latter phrase-
and remarkably, they succeeded in
getting everyone else to use the same
phrase. Once that happened, the result
seemed almost preordained. So you
must remain semantically acute: You
should be wary of adopting an oppo-
nent's slanted characterization. The
slanting can be subliminal.
One aspect of linguistic astuteness
involves denials of derogatory charac-
terizations. If someone calls your client
a liar, you'd be ill-advised to assert,
My client is not a liar! It's far better
to avoid the negative term altogether.
Don't repeat the negative word liar.
Instead, you might say, My client has

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