E-Commerce Trends & Strategies
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International Journal of Law Management & Humanities
E-Commerce Trends & Strategies
SIDRA1, KANAK SINGHAL2, AWANTIKA BHARDWAJ3 AND RAJAT GOEL4
ABSTRACT
The rise of e-commerce, driven by increased technology reliance, offers several benefits
such as accessibility, global reach, cost-efficiency, market expansion, and sustainability. It
is crucial for businesses, customers, and society as it reduces geographical barriers.
Emerging trends in e-commerce include mobile commerce, live stream shopping, user-
generated content, social commerce, omnichannel customer experience, voice shopping,
flexible payments, and inflation impact. To succeed, businesses need strategies like learning
from previous campaigns, personalizing online shopping experiences, proactive
engagement, strategic up-selling, gamifying seasonal promotions, split/bucket testing,
interactive ads, re-targeting, sales-focused support, automated FAQs, prioritizing a mobile-
first approach, and gathering meaningful data. In India, e-commerce is acquiring
momentum as technology adoption evolves, driving economic growth and market
development. The future of e-commerce depends on adaptability to technological
advancements and businesses' ability to use data for informed decision-making.
Keywords: E-commerce, gamifying, Market Expansion, Sustainability.
I. INTRODUCTION
In the current era due to people's increased reliance on technology, many facets of human life
and endeavors have undergone a swift and severe transformation in the last few years. These
modifications might endure and experience new modifications in the future.
Numerous definitions of online commerce or e-commerce exist, all of which roughly
convey the same meaning.
(A)Meaning & definitions
The word E-business is currently applicable in a variety of settings. First off, e-business could
be a component of an enterprise management plan that uses tools to boost an organization's
competitiveness. In this situation, businesses might carry out a portion of their operations online
or employ technology to enhance internal or external information flow. Second, e-business is a
business model where a company conducts most of its operations online and keeps traditional
1 Author is a student at NICE School of Business Studies, Shobhit Institute of Engineering & Technology, India.
2 Author is a student at NICE School of Business Studies, Shobhit Institute of Engineering & Technology, India.
3 Author is a student at NICE School of Business Studies, Shobhit Institute of Engineering & Technology, India.
4 Author is a student at NICE School of Business Studies, Shobhit Institute of Engineering & Technology, India.
© 2023. International Journal of Law Management & Humanities [ISSN 2581-5369]
1256
[Vol. 6 Iss 6; 1256]](ViewImageLocal?handle=hein.journals/ijlmhs26&div=112&collection=&method=preview&ext=.png&size=3)
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