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18 Widener L.J. 249 (2008-2009)
The Rap on Clickwrap: How Procedural Unconscionability is Threatening the E-Commerce Marketplace

handle is hein.journals/wjpl18 and id is 251 raw text is: THE RAP ON CLICKWRAP: HOW PROCEDURAL UNCONSCIONABILITY IS THREATENING THE B-COMMERCE MARKETPLACE Cory S. Winter* TABLE OF CONTENTS I. Introduction ............................................................................ 250 II. B ackground ........................................................................... 251 A. A Brief History of the Internet and E-Commerce .............. 251 B. The Internet's Economic Punch ......................................... 254 III. U nconscionability ................................................................ 260 A. Procedural Unconscionability Explained .......................... 260 B. Historical Overview of Procedural Unconscionability ..... 263 (i) The Com m on Law ......................................................... 263 (ii) Uniform Commercial Code Section 2-302 .................. 267 IV. Beyond Williams v. Walker-Thomas: How Courts Across the Country Have Addressed Clickwrap Agreements through Procedural Unconscionability ..................................................... 269 A. A Tale of Two Cases in the District Court for the Eastern District of Pennsylvania: Bragg v. Linden Research, LLC and F eldm an v. G oogle .................................................................. 271 B. Competition: Procedural Unconscionability's Escape Hatch ................................................................................................. 2 7 8 C. The Importance of Notice and the Duty to Read .............. 282 V. Securing the Fortress: How Businesses Can Avoid the Pitfalls of Procedural Unconscionability in Contracts Formed Over the In tern et ........................................................................................ 2 87 V I. C onclusion ........................................................................... 29 1 J.D. candidate, Widener University School of Law, Harrisburg, Pennsylvania, expected graduation May 2009; B.A., James Madison University, 2006. I thank Professor Juliet Moringiello and Ms. Angie Davis for their thoughtful constructive criticism and editorial guidance throughout the development of this comment.

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