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16 Va. L. & Bus. Rev. 217 (2021-2022)
A Web of Paradoxes: Empirical Evidence on Online Platform Users and Implications for Competition and Regulation in Digital Markets

handle is hein.journals/valbr16 and id is 226 raw text is: VIRGINIA LAW & BUSINESS REVIEW VOLUME 16 SPRING 2022 NUMBER 2 A WEB OF PARADOXES: EMPIRICAL EVIDENCE ON ONLINE PLATFORM USERS AND IMPLICATIONS FOR COMPETITION AND REGULATION IN DIGITAL MARKETS Pinar Akmant ABSTRACT This article presents and analyses the results of a large-scale empirical study, in which over 11,000 consumers from ten countries in five continents were surveyed about their use, perceptions, and understanding of onlne plaform services. To the author's knowledge, this is the first cross-continental, multi-plaform empirical study of users of onne t Professor of Law and Director at Jean Monnet Centre of Excellence on Digital Governance, School of Law, University of Leeds. The author gratefully acknowledges support by the Leverhulme Trust, Philip Leverhulme Prize, which funded her research leave during which this study was conducted. She also gratefully acknowledges support by Research England, U.K. Research and Innovation (UKRI) which provided the funds for the survey through the QR Strategic Priorities Fund and support by the University of Leeds which competitively awarded her the funds. The survey underlying this research was approved by the relevant ethics committee at the University of Leeds (Ref. No. LTLLAW- 043). The author has no involvement in any legal actions regarding technology companies and has no current or recent, direct or indirect engagement (employment, consultancy, institutional grants, etc.) with any technology company or with any interested third-party (economics consultancy, law firm, industry/trade association, etc.). No feedback was sought or received from any interested party on any aspect of the research project. In the past the author published an article commissioned by Google (Pinar Akman, The Theog ofAbuse in Google Search: A Positive and Normative Assessment under EU Competition Law, 2 J.L. TECH. & POL'Y 301 (2017)). The author would like to thank Laura Piggott, Jane Rowe, and Gavin Ellison of YouGov for their valuable input, feedback and support in the creation and administration of the survey on which this article relies. The author would like to thank Peter Whelan and D. Daniel Sokol for feedback on the draft survey, as well as the respondents to her open call for suggestions on LinkedIn and Twitter. She is grateful to Peter Whelan, Or Brook, D. Daniel Sokol, Barak Orbach, Max Huffman, Louis Kaplow and participants at the Cambridge & Florida Antitrust Virtual Workshop Series (May 27, 2021) for invaluable feedback and suggestions on an earlier draft of the article. All errors remain hers. The author can be contacted at p.akman@leeds.ac.uk. Copyright © 2022 Virginia Law & Business Review Association 217

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