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9 Ohio St. Entrepren. Bus. L.J. 173 (2014-2015)
To B or Not to B: Why Ohio Should Enact Benefit Corporation Legislation to Protect Small Businesses in Ohio Who Wish to Make a Profit While Making a Difference

handle is hein.journals/eblwj9 and id is 179 raw text is: To B OR NOT TO B:
WHY OHIO SHOULD ENACT BENEFIT
CORPORATION LEGISLATION TO PROTECT
SMALL BUSINESSES IN OHIO WHO WISH TO
MAKE A PROFIT WHILE MAKING A DIFFERENCE
JACOB B. PUHL*
I know it sounds crazy, but every time I have made a decision that is best
for the planet, I have made money. Our customers know that-and they
want to be part of that environmental commitment.1
I. INTRODUCTION
Over the past few years, there has been a vast global movement in
favor of social entrepreneurship, or supporting businesses that promise
some sort of social benefit. Consumers, founders and investors are more
interested in companies claiming goals that rise above a focus on profits.
Consumers flock to stores like Whole Foods, buy shoes like Toms and
support collaborative efforts from groups like Product Red.2 Consumers
even went out of their way to purchase jackets from Patagonia after the
company urged consumers to buy less. According to a 2007 study
conducted by investment banking firm Goldman Sachs, fifty-two percent of
American consumers actively seek information about the corporate social
responsibility of the businesses they plan to support.4
The trend has continued to grow since then, with even the largest
initial public offering (IPO) of the year jumping on board. When Twitter
went public on November 7, 2013, they could have had any individual ring
* J.D. Candidate, The Ohio State University Moritz College of Law, anticipated
2015.
1 Liz Welch, The Way I Work: Yvon Chouinard, Patagonia, INC. (Mar. 12, 2013),
http://www.inc.com/magazine/201303/liz-welch/the-way-i-work-yvon-chouinard-
patagonia.html (statement of Yvon Chouinard, Founder and Owner, Patagonia).
See RED, http://www.red.org/en/leam/manifesto (last visited Apr. 4, 2014); ToMS
SHOES, http://www.toms.com/our-movement/1 (last visited Apr. 4, 2014); WHOLE
FOODS MARKET, http://www.wholefoodsmarket.com/mission-values (last visited
Apr. 4, 2014).
Kyle Stock, Patagonia's 'Buy Less Plea Spurs More Buying,
BLOOMBERGBUSINESSWEEK (Aug. 28, 2013),
http://www.businessweek.com/articles/2013-08-28/patagonias-buy-less-plea-spurs-
more-buying.
4 GLOBAL INv. RESEARCH, GOLDMAN SACHS, INTRODUCING GS SUSTAIN 22
(2007).

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