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20 Marq. Intell. Prop. L. Rev. 157 (2016)
Collegiate Athletes and the Right to Their Marks

handle is hein.journals/marq20 and id is 161 raw text is: Collegiate Athletes and the Right to Their Marks I. INTRODUCTION ........... 157 II. WHAT COLLEGIATE ATHLETES HAVE DONE ............... 158 A. Vince Young ......................................... 159 B. Anthony Davis .......................... ..... 160 C. Johnny Manziel ........................ ........ 161 D. What To Take Away ................... ........ 162 III. THE CURRENT NCAA SYSTEM .................. ...... 162 A. NCAA Rules ...................... ..... ...... 162 B. NCAA Rules and Trademark Law ........ ............ 164 IV. ISSUES THAT ARISE FOR A COLLEGIATE ATHLETE IN TRADEMARK LAW......................................... 165 A. Use in Commerce Basis..................................... 165 B. Intent to Use Basis................... ......... 166 1. Limitations of Applying on an Intent to Use Basis ......... 166 2. Lack of Objective Intent............ ............167 3. Creating A Plan of Action ..................... 168 V. PROPOSED SOLUTIONS ................................... 170 A. Use in Commerce Basis................. ........ 170 B. Intent to Use Basis.................. ........ 172 C. Olympic Model ...................... ......... 173 D. An NCAA-Created Body .............. ........ 174 VI. CONCLUSION .............................. ....... 175 I. INTRODUCTION In the world of trademark law, collegiate athletes play without a coach. Collegiate athletes may compete with third parties, while they are strictly barred from profiting off their marks. When it comes to trademark application, registration, and protection, collegiate athletes are aimless individuals who face difficulty in developing their brands at the most basic level-trademark protection. Trademark rights serve as a basic protection against the unauthorized use of one's marks-a collegiate athlete's name, nicknames, and catchphrases. Under the current system, collegiate athletes are forced to travel highly uncharted territories. This comment serves to shed light on the approaches of prior collegiate superstars, the current collegiate athletic system,

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