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24 Loy. Consumer L. Rev. 105 (2011-2012)
McTorts: The Social and Legal Impact of McDonald's Role in Tort Suits

handle is hein.journals/lyclr24 and id is 109 raw text is: McToRTS: THE SOCIAL AND LEGAL IMPACT OF MCDONALD'S ROLE IN TORT SUITS - Professor Caroline Forell * [W]hat makes us cringe when we hear about a four-hundred- pound man suing McDonald's[?] We do it all for you. --- McDonald's commercial jingle INTRODUCTION M cDonald's is not just a fast food corporation. Around the world the Golden ArcheS2 and the prefix Mc3 epitomize what is Clayton R. Hess Professor of Law, University of Oregon School of Law. I benefited from my colleagues' comments when I presented a version of this article at a session of the University of Oregon School of Law's Academic Flash Mob. Thanks to Dorothy Kim, Ben Dore, Jen Costa and Morgan West for their excellent research assistance and to Ellen Range for her helpful input on an earlier draft. 1 Adam Benforado, Jon Hanson & David Yosifon, Broken Scales: Obesity and Justice in America, 53 EMORY L.J. 1645, 1654 (2004). 2 According to Eric Schlosser, [t]he Golden Arches are now more widely recognized than the Christian cross. ERIC SCHLOSSER, FAST FOOD NATION: THE DARK SIDE OF THE ALL-AMERICAN MEAL 5 (Harper Perennial 2005) (2001). 3 McCafe, McFrankenstein, McJobs, McKids, McLibel, McMansions, McMuffins, McTorts, McWorld, McLawsuits, McNuggets-whenever 'Mc' is used in front of a common word, McDonald's, or something it symbolizes, is the reference point. In the pamphlet that led to the libel suit, dubbed 'McLibel,' the accusations were stated starkly: McDollars, McGreedy, McCancer, McMurder, McDisease, McProfits, McDeadly, McHunger, McRipoff, McTorture, McWasteful, McGarbage. Tom Kuntz, Word for Word/The McLibel Trial; Your Lordship, They Both Think They Have a Legitimate Beef N.Y. TIMES, Aug. 6, 1995, http://www.nytimes.com/1995/08/06/weekinreview/word-for-word-mclibel-trial- your-lordship-they-both-think-they-have-legitimate.html?src=pm. In Quality Inn Int'l, Inc. v. McDonald's Corp., 695 F. Supp. 198 (D. Md. 1988), where Quality 105

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