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17 Eur. Competition J. 1 (2021)

handle is hein.journals/eurcompet17 and id is 1 raw text is: EUROPEAN COMPETITION JOURNAL 2021, VOL. 17, NO. 1, 1-22 https://doi.org/10.1080/17441056.2020.1834973 TyRoutiedge Taylor & Francis Group Loyalty rebates and the more economic approach to EU competition law Peter van Wijck Leiden Law School, Leiden, The Netherlands ARTICLE HISTORY Received 24 July 2020; Accepted 5 October 2020 KEYWORDS Loyalty rebates; more economic approach I. Introduction Competition works and competition policy makes it work better. That is what it is all about - making markets work better for consumers, accord- ing to a well-known statement by Neelie Kroes.1 For economists it seems evident that competition policy should be directed at increasing welfare. There is some room for discussion about CONTACT Peter van Wijck p.w.vanwijck@law.leidenuniv.nl 'Neelie Kroes, EU Competition Rules - Part of the Solution for Europe's Economy, European Competition Day, Paris 18 November 2008. © 2020 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDer- ivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distri- bution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.

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