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16 Cybaris Intell. Prop. L. Rev. 1 (2024-2025)

handle is hein.journals/cybaris16 and id is 1 raw text is: FROM GLOBAL TO LOCAL: ABITRONAND THE ALTERED LANDSCAPE OF U.S. TRADEMARK LAW Alex Furcich* I. INTRODUCTION......................................................................................................................... 2 II. THE HISTORY OF TRADEMARK EXTRATERRITORIALITY AND THE CASE ................................ 5 A. History of Extraterritoriality Frameworks in the U.S.................................................. 5 1. The Contra-Presumption's Application to the Lanham Act................................. 12 B. Abitron Austria GmbH v. Hetronic International, Inc., A History ............................. 14 C. Abitron and Conduct at the Supreme Court ............................................................... 17 1. T he M ajority O pinion ....................................................................................... . 17 2. Justice Sotom ayor's C oncurrence....................................................................... . 20 III. EFFECTS FOR THEE, BUT NOT FOR THE COURT ................................................................... 22 A. Confusion, and Not Just for the Consumer ............................................................... 23 1. C onfusion for the C ourts.................................................................................... . 23 2. C onfusion for the C onsum er.............................................................................. . 28 3. C onfusion for the C om panies ............................................................................ . 32 B. How the Decision Fits into Global Trademark Extraterritoriality Frameworks........... 34 1. Other Extraterritoriality Fram ew orks ................................................................. 36 C. O ut of Step w ith Precedent........................................................................................ . 36 IV . C O N C L U SIO N .......................................................................................................................... 3 8 * St. Olaf College, B.A. Political Science 2016; Mitchell Hamline School of Law J.D. candidate 2025. Managing Editor, Cybaris, Intell. Prop. Rev., Vol. 16.; Amer. Intell. Prop. L. Assoc.'s Robert C. Watson Award Recipient. The author would like to give special thanks to Professor Sharon K. Sandeen, Cybaris Notes and Comments Editor Mallory Sadler, Ryan Horejsi, and his wife, Savannah Furcich for their guidance and for serving as a sounding board during the writing process. 1

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