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57 U. Mich. J. L. Reform Caveat [1] (2024)

handle is hein.journals/caveat57 and id is 1 raw text is: There's No Such Thing as a Free Bet: How to Stop Misleading the Public in Gambling Advertisements Benjy Apelbaum* February 2024 *J.D., May 2024, University of Michigan Law School. Thank you to my Notes Editor, Resilda Karafili, and the JLR comments and online teamfor their feedback and guidance throughout the writing process. Thank you to my parents and grandparents for their support and encouragement throughout my education. Introduction For many years, gambling was limited to lottery tickets and casinos in select states and Nevada was the only state where sports gambling was legal.' In 2018, the Supreme Court ushered in a new era of gambling when it struck down the federal Professional and Amateur Sports Protection Act (PASPA) in Murphy v. National Collegiate Athletic Ass'n.2 States are now free to regulate sports gambling, including mobile gambling on cell phones. Thirty-six states have legalized sports gambling, and twenty-nine of those states allow for mobile betting.3 Online casino games such as slots and blackjack have been legalized in six states.4 If you have watched a sporting event on TV in the time since the Murphy decision, there is a good chance you have seen an ad for sports gambling as numerous companies work to grab market share in the new industry.5 These ads promote the possibility of big wins6 and offer attractive sign-up inducements such as risk-free and no-sweat bets.7 Some online promotions even tout the opportunity to win guaranteed money.8 These ads mislead individuals on their likelihood of winning by playing on cognitive biases. Research shows that people are overly confident in predicting events, which can cause them to misunderstand the risks of gambling.9 It is estimated that less than 5% of 2 3 4 5 6 8

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