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2022 My Legal Bookie 1 (2022)

handle is hein.hackboth/mlglbke2022 and id is 1 raw text is: Spring 2022

My Legal Bookie

NCAA Allows Data Distribution Deals to
Sportsbooks

By Jake Gray, of lfrah Law
he National College Athletic As-
sociation (NCAA) relaxed its
long-established opposition to sports
betting in a decision that will allow for
the sale of data to sportsbooks. The deci-
sion comes in the same week that NCAA
president Mark Emmert agreed to leave
his role in the middle of his contract
once a new president is named, a move
which will allow the NCAA to recalibrate
amid a rapidly changing college sports
landscape-from a new constitution,
conference realignments, changed NIL
rights, and anti-trust lawsuits.
Prompting the decision was the
Mid-American Conference's (MAC)

formal rules interpretation request on
the matter six weeks ago, after the MAC
struck a deal with Genius Sports to give
Genius five years of exclusive marketing
and distribution rights over the MAC's
official data. While the original deal only
included the distribution ofofficial MAC
statistics for use by media companies and
fan engagement platforms, the NCAA's
decision now allows for the monetization
of such data to sports betting companies.
In question was Section 10.3 of the
NCAA's Division I manual, which forbids
athletes, university staff, and conference
employees from providing information
to anyone associated with sports betting.
See NCAA Page 11

NCAA Allows Data Distribution
Deals to Sportsbooks    1
Anna Sainsbury Positions
GeoComply to Fill a Vital Niche in
the Sports Betting Industry  1
The Rise of Legalized Sports
Gambling: Michelle Cohen
Moderates NYU Sports Law
Colloquium Panel        2
Fantasy Sports Passes the Test:
New York High Court Rules
Fantasy Sports Are Legal  3
NFL Ratings Rise With Expansion
of Legal Sports Betting  4

News Digest
NFTs: Blockchain Gaming and
Gambling Compliance

6
8

Anna Sainsbury Positions GeoComply
to Fill a Vital Niche in the Sports Betting
Industry
By Ellen M. Zavian, Editor-in-Chief,
MLB
n 2018, when Anna Sainsbury de-
parted GeoComply, the company she
founded in 2011, she couldn't stay away
too long from her baby.
True to form, she returned earlier this
year as the CEO of the tech unicorn,
which provides state-of-the-art geoloca-
tion security solutions in gaming, finan-
cial services, media, and entertainment.
Today, GeoComply has offices in eight
countries and is a leading solution pro-
vider in meeting the complex regulatory          See BETTING on Page 11

Readers of Hackney Publications
Recognize Ifrah Law as a Leader
in the Sports Law Field in Its '100
Law Firms' List         13

®I OYIH       022HAKEPULCTOS  (HCNYPBIAIOSCM

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