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LCD-77-415 1 (1977-03-18)

handle is hein.gao/gaobaabqo0001 and id is 1 raw text is: 



DOCURENT RESURN


00055 - [A10517141
(Purchase and Preparation of Television Commercials by the
Government]. B-144618; LCD-77-415. March 18, 1977. Released Jujy
18, 1977. 4 pp.
Report to Sen. Barry Goldvater; by Elmer B. Staats, Comptroller
General.
Contact: Logistics and Communications Div.
Budget Function: General Government: Other General Government
     (806).
congressional Relevance: Sen. Barry Goldwater.

         In response to a question concerning the amount the
Government spends to broadcast television commercials, the total
cost of advertising for 31 Federal agencies for 1975 was
obtained by GAO. The figures included the cost of television
productions. Furchasing costs for advertising from private
agencies were broken down by type of media# but in-house costs
were not. Therefore, the total costs for television commercials
alone has not been determined. Findings/Conclusions: The
i.gencies spent $141.6 million iD fiscal year 1974 and estimated
that $145.5 million would be spent in 1975 for advertising from
private agencies. In addition, they spent $47,#497,600 for
in-house advertising in 1974 and estimated $53,281,700 for:
fiscal year 1975. TLt purchased television production costs,
including both the purchase of television time and of
professional services and materials associated with such
production, were $4,929,300 for fiscal year 1974 and $9,596,000
for 1975. There was a large increase in televisicn time costs
between the 2 years because of the Postal Service's nl.ional
stamp collecting campaign. (Q1)

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