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Alternative Data in Financial Services


Alternative data generally refers to information used to
determine a consumer's creditworthiness that the national
consumer  reporting agencies (CRAs)-Equifax, Experian,
and TransUnion-have   not traditionally used to calculate
credit scores. These CRAs generally create consumer
reports with historical information about repayment on
credit products such as mortgages, student loans, credit
cards, and auto loans. Credit applications, bankruptcies, and
debts in collection are also regularly included.

New  technology makes it possible for financial institutions
to gather this alternative data, which include financial and
nonfinancial data, from a variety of sources. Examples of
alternative data can include payment history in
telecommunications, rent, or utilities; checking account
transaction information; educational or occupational
attainment; how consumers shop, browse, or use devices;
and social media information. Some of this information is
now  commonly  used in certain types of credit underwriting
and scoring. This alternative data can potentially enable
CRAs  and financial firms to score and underwrite credit to
borrowers who  would otherwise be denied credit, but it may
present novel risks as well.

In the 118th Congress, legislation has been introduced to
encourage increased usage of alternative data. Among the
bills introduced are bills that would require federal agencies
to incorporate alternative data in mortgage underwriting
(H.R. 123 and H.R. 1266), enable/require reporting of
rental or utility payments (S. 1654/H.R. 3418, S. 4944), and
expand federal regulators' use of sandboxes, which allow
firms to experiment without regulatory action (H.R. 9309/S.
4951, H.R. 6584).

  Dfferent   Uses   of Alternative Data
Two  prominent ways alternative data are used are in credit
reporting and lending by financial technology (fintech)
companies.

Credit  Reporting
According to the Consumer Financial Protection Bureau
(CFPB)  in 2015, credit scores cannot be generated for
approximately 20%  of the U.S. population due to their
limited credit histories. This statistic, the most recent
provided by the CFPB, pre-dates many innovations in credit
scoring that may have improved coverage.

Those without credit scores skew lower-income and
younger and are more likely to be minorities. Figure 1
shows the share of Americans by census tract income level
that are considered (1) credit invisible with no information
available, (2) stale unscored with no recent information,
and (3) insufficient unscored with a lack of information for
traditional scoring. The share of consumers in any of these


Updated November   7, 2024


groups is highest in the low-income census tract (46%) and
lowest in the upper-income category (7%).

Figure  I. Share of Consumers  Unscored  by Census
Tract Income   Level




















score a broader swathe of the population. Research from
Experian found that incorporating alternative data could
help score 8.4 million previously unscorable borrowers.
Further, alternative data could improve existing scores.
Research from TransUnion  found that when rent payments
were included in consumers' credit files, consumers
1experienced an average increase of nearly 60 points to
their credit score. These increases were disproportionately
for consumers with low credit scores.

The national CRAs have increasingly used alternative data
in at least som wte  models that they develop, but
incorporating this data often requires a borrower to opt in.
Specifically, Experian has developed a platform called
Experian Boostatcan fond the past two years of
positive payment history for consumers' rent, internet,
utility, or phone payments that are made through their
banks, credit cards, or other service providers. Data used by
CRAs  is regulated by the Fair Credit Reporting Act (15
U.S.C.  1681), meaning such data must still be
displayable, disputable and correctable.

Fannie Mae  and Freddie Mac have partnered with fintechs
such as Esusu to encourage reporting of on-time rents in
property management  software. According to Freddie Mac,
10%  of renters see their on-time rental payments reflected
in their scores, so significant challenges remain in capturing
rents or other measures of alternative data. Traditionally,
such data was reported to credit bureaus only when
delinquent, so such programs can encourage increased
reporting of positive payment history.

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