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August 8, 2024
Rapidly Growing Buy Now, Pay Later (BNPL) Financing:
Market Developments and Policy Issues

Buy now, pay later (BNPL) is a form of point-of-sales
financing. With BNPL financing, a consumer can purchase
an item now and pay for it later on a predetermined
payment schedule. While retailers have offered BNPL
financing for much of history in the form of installment
plans, it is now often offered online. This modern form has
generally been developed by technology-focused, nonbank
financial companies, also known as financial technology (or
fintech) companies.
BNPL financing has been growing rapidly in recent years.
The Consumer Financial Protection Bureau (CFPB)
estimated that the number of BNPL originations (new
financing offerings) by five major providers grew nearly
tenfold from 2019 to 2021 with 180 million originations in
2021 totaling $24.2 billion (see Figure 1). Research by the
CFPB found that 17% of consumers surveyed used BNPL
between February 2021 and February 2022.
Figure I. BNPL Originations by Quarter: 2019-2021

Source: CFPB.
This In Focus discusses the BNPL financing and potential
policy issues in this market. The CFPB released an
interpretive rule in May 2024-in effect as of July 30,
2024-that treats BNPL as equivalent in some ways to a
credit card and mandates Truth in Lending Act (TILA; 15
U.S.C. §§1601 et seq.) disclosures and the right to dispute
charges. Legislation introduced in the 118th Congress would
overturn the rule using the Congressional Review Act
(H.J.Res. 190 and H.J.Res. 195) or mandate further study
before rule finalization (H.R. 8628).
The BNPL Finandng Market
BNPL financing allows consumers to pay for purchases in
payments over time, generally without accruing interest.
For example, BNPL financing services typically offer Pay

in 4 programs, which require four installment payments in
four two-week intervals. BNPL companies can also offer
financing over various terms. These other options,
particularly for more expensive products, require monthly
payments. Monthly options, which can last up to 60 months
depending on the provider, may also charge interest. These
monthly options are generally already covered by TILA, as
they typically require more than four installments and are
more facially similar to a consumer loan.
BNPL financing may help consumers with their personal
cash flow. Compared to other traditional financial products
(e.g., credit cards), BNPL financing is often lower cost and
arguably more flexible. BNPL financing may be attractive
to younger consumers and those with thinner credit files
who may not qualify for traditional credit cards. A
consumer may use BNPL financing through a merchant that
embeds it as a payment option in the checkout process or
directly on BNPL companies' platforms. BNPL companies
determine consumer terms through soft credit checks and
consumers' past performances on those platforms.
While BNPL companies generally do not charge interest or
fees at time of purchase for their Pay in 4 products, they
generally charge late fees if customers do not make
payment on time and other fees like processing BNPL
payments by card. BNPL financing services earn much of
their revenue by charging merchants, who are willing to pay
to attract new consumers to their merchandise and may also
be able to mark up the prices of their products to cover
these costs. While some BNPL companies operate
independently, others work with banks for origination.
Companies operating in the BNPL space are generally
nonbank financial companies such as Klarna, Afterpay,
Affirm, Splitit, and Sezzle. Some BNPL companies attained
high market valuations in late 2021, but since then, the
market experienced a significant drop in market
capitalization, and various companies are significantly
below their 2021 peaks. The COVID-19 pandemic provided
a ripe environment for e-commerce facilitated by BNPL.
Now, consumers face inflation and higher interest rates, and
BNPL providers are experiencing greater regulatory
scrutiny and competition from banks.
Selected Policy Issues
At the federal level, the CFPB has regulatory and
supervisory authority in certain nonbank consumer financial
markets. While BNPL financing can provide some payment
flexibility to consumers, it may pose some consumer
protection risks that the CFPB focused on in its recent rule.

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