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               Researh Sevice





Fostering Behavior Change During Disease

Outbreaks: Insights from Ebola Response in

Africa



March 27, 2020
The COVID- 19 pandemic has prompted governments worldwide to seek to change behaviors on a mass
scale to stem new infections. (Click here for CRS resources on COVID-19.) The challenges and successes
of analogous efforts during the two largest Ebola outbreaks to date-in West Africa (2014-2016), and in
eastern Democratic Republic of Congo (DRC, starting in 2018 and now seemingly waning-may offer
lessons for current efforts to contain COVID-19, even though the two viruses differ in significant ways.
Dubbed by some a disease of social intimacy, Ebola is transmitted through direct contact with the
bodily fluids of an infected individual. Highly personal interactions, such as caring for infected family
members and burying the dead, can spark chains of infections. In both Ebola outbreaks, authorities sought
to convince or compel local populations to stop touching while exchanging greetings, avoid gathering in
groups, isolate sick family members in specialized care centers, and starkly alter funeral rites.
Distrust of health workers, hostility toward government officials, misinformation, and inadequate
communication and transparency between responders and affected communities hindered containment
efforts during both outbreaks. Local resistance to infection control measures regularly disrupted the
response and sometimes turned violent. Behavior changes nevertheless ultimately helped contain Ebola in
West Africa and DRC. In Liberia, researchers found that behavioral change resulting from a successful
social mobilization campaign may have averted hundreds, if not thousands of deaths in one hard-hit
county.
As discussed below, successful behavioral change campaigns sought to understand the perceptions and
practical needs of affected communities, ensured that communications were accurate and culturally
appropriate, and recruited (and in many cases, paid) community members to spearhead local initiatives. In
contrast, efforts to use force to effect behavior changes often backfired. Increasing the transparency of
health responses-for example, enabling family members to communicate with loved ones undergoing
treatment-may also have helped build trust in both West Africa and DRC. The U.S. Agency for
International Development (USAID), which provided hundreds of millions of dollars toward Ebola
response efforts in West Africa and DRC, supported peaceful community outreach and health
communications campaigns through a number of programs.
                                                               Congressional Research Service
                                                                 https://crsreports.congress.gov
                                                                                     IN11285

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