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21 N.C. St. B. Newsl. 1 (1996)

handle is hein.barjournals/ncsbarnew0021 and id is 1 raw text is: The North Carolina
State Bar
Newsletter
Volume 21
Number 1
Winter 1996

Council Suspends
Action on Targeted
Direct Mail Rule
At the October meeting, the council approved for
publication a proposed amendment to Rule 2.4(c) of
the Rules of Professional Conduct. The proposed
amendment would compel a 30-day waiting period
before a direct mail solicitation letter might be sent
to a prospective client known to be in need of legal
services in a particular matter. After publication, nu-
merous lettL:a of comment, both favorable and unfa-
vorable, were received from interested members of
the bar. Many lawyers expressed the view that di-
rect mail letters are invasive of privacy and reflect
poorly on the profession. These lawyers favor the
rule revision because they believe that the 30-day
waiting period will lessen the negative impact of the
letters upon the recipients. Lawyers who object to
the revision of the rule maintain that direct mail let-
ters are a benefit to the public because they provide
information about legal rights. These lawyers con-
tend that many legal matters are time sensitive, par-
ticularly traffic citations and foreclosures, and a
30-day delay will effectively abrogate any benefit
members of the public might receive from such let-
ters.
In light of the controversial nature of the proposed
ameniment and uncertainty as to whether direct
mail letters are indeed harmful to the public or the
reputation of the profession, no action was taken on
the proposed amendment at the January meeting of
the council. The council will suspend further consid-
eration of the proposed amendment until the results
from the survey of public opinion on lawyer advertis-
ing that was authorized last October are available
for its consideration.
It is anticipated that a report on the results of the
survey will be provided to the council in July. FGI
Integrated Marketing, located in Chapel Hill, will
perform the survey. FGI is a marketing research
firm with extensive experience in survey research re-
lating to the law and law firms. The firm has con-
ducted surveys for the North Carolina Bar
Foundation, the North Carolina Academy of Trial
(continued on page 5)

Review Committee
Proposes Rule
Changes
The council is considering two amendments to the
North Carolina State Bar's Discipline & Disbarment
Rules. First, it is proposed that 27 N.C. Admin. Code
Chapter 1, Subchaptnr B, Rule .0115(c) be amended
to conform to recent legislative changes to G.S. 84-
28(d) and 84-28(dl). As it is now written, Rule
.0115(c) provides that the State Bar may bring a dis-
ciplinary action against any attorney convicted of a
serious crime. Where the proceeding is based solely
on the conviction, Rule .0115(c) provides that the dis-
ciplinary action may not be commenced until after all
appeals from the conviction are concluded. The pre-
sent rule was mandated by former G.S. 84-28(d),
which also provided that no disciplinary proceeding
based upon a criminal conviction could be brought un-
til the conclusion of any appeals from the conviction.
Effective in October 1995, the statute was amended
to permit the State Bar to commence a disciplinary
proceeding once a judgment of conviction is entered
and before the conclusion of any appeals. The legisla-
ture also adopted a provision in G.S. 84-28(dl),
whereby an attorney subject to disciplinary sanctions
based upon a conviction may apply to the court
where the conviction occurred for an order staying
(continued on page 5)
Table of Contents
Council Action/Committee Reports       page 2
Proposed Opinions                      page'6
Specialization Update                  page 10
CLE Update                             page 12
Court Decisions                        page 13
Bar Exam Applicants                    page 15
Classified Advertising                 page 19
LMAP                                   page 20

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