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Case Citations [1] (Fall 2024)

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                            THE AMERICAN


                              LAW INSTITUTE



                                      Fall 2024 Citations



                    UNFAIR COMPETITION 3D



                         CHAPTER 3.   THE  LAW   OF  TRADEMARKS

                   TOPIC   1. SUBJECT   MATTER OF TRADEMARK LAW

§ 16. Configurations of Packaging and Products: Trade Dress and Product Designs

S.D.N.Y.2022. Com. (b) quot. in ftn. Manufacturer of shower curtains with hookless rings sued
competitors, alleging, inter alia, that defendants infringed on plaintiff's trademarks and trade dress by
making and selling confusingly similar shower curtains. This court entered judgment for plaintiff,
holding that plaintiff s trademarks and trade dress were entitled to protection and that defendants
infringed upon the trademarks and trade dress, because the trademarks were registered, and plaintiff
demonstrated that there was likelihood of confusion between the parties' shower-curtain designs.
Quoting Restatement Third of Unfair Competition § 16, Comment b, the court noted that plaintiff's
burden of proof for asserting its rights in a trade dress for product design was higher than that of
trademarks, because product designs served dual purposes of identification and utility, and were more
likely to be seen as utilitarian aspects of the goods. Focus Products Group International, LLC v. Kartri
Sales Co., Inc., 647 F.Supp.3d 145, 204.

§ 17. Functional Designs

C.A.6, 2023. Com. (c) quot. in case quot. in conc. and diss. op. Manufacturer of children's clothing
filed, among other things, trademark-infringement claims against competitor under federal and
Kentucky law, alleging that defendant altered its logo to match plaintiff s unregistered trademark, which
included a stylized, light blue letter 'B' that had the appearance of being constructed out of thread and
was accompanied by the words bella bliss. The district court granted defendant's motion to dismiss.
This court reversed in part and remanded, holding that plaintiff satisfactorily alleged a claim for
trademark infringement. The concurring and dissenting opinion cited Restatement Third of Unfair
Competition § 17, Comment c, in noting that plaintiffs unregistered trademark did not encompass every
competing use of light blue color in marks for children's clothing, and that plaintiff s color protection
extended no further than light blue color as applied to the stitching in its stylized b and in the words
bella bliss. Bliss Collection, LLC v. Latham Companies, LLC, 82 F.4th 499, 519.

                            COPYRIGHT (02024 By THE AMERICAN LAW INSTITUTE
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                                   Printed in the United States of America
          For earlier citations, see the Appendices, Supplements, or Pocket Parts, if any, that correspond to the subject matter under examination.

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