46 Trademark Rep. 241 (1956)
Recognition of Ingredient Marks as Trademarks

handle is hein.journals/thetmr46 and id is 345 raw text is: THE TRADEITARE REPORTER
Part I
RECOGNITION OF INGREDIENT MARKS AS TRADEMARKS
By Frederick Breitenfeld*
Patent Office practice in the registration of trademarks de-
noting ingredients seems to have undergone a marked change in
recent years. This modification appears to be an example of an
adjustment in the interpretation of the law which brings it into
closer conformity with business and advertising practices of the
day.
A glance at a selected list of well-known ingredient marks will
indicate how popular these marks have become. Some of them
are set forth in a simple direct manner:
cHIFFoN Flakes with ARCTIC BRIGHT
'FOAMY contains K-34
LA FRANCE Bluing with LUMINESS
SUPERGLOW liquid make-up containing LUMIUM
New WILLIAMS Lather contains LANOTRATE 2511
THANTIS lozenges-each containing MERODICEIN
RINSO soap with SOLIUM
'VASELINE Cream Hair Tonic contains VIRATOL with Lanolin
New VITALIS with V-7
CREST toothpaste with FLUORISTAN
Many of them are coupled with a description of the qualities
or purpose of the ingredient:
SUPERGLOW fluid make-up combines also another beautifying
ingredient-G-62
 KOCAL is a scientific ingredient that whitens as it brightens
(PINE-SOL)
EYE-GENE contains soothing LEXATOL
New mUM with M-3 kills odor bacteria
MENNEN'S Spray Deodorant for men contains a special ingre-
dient PERMATEC
WOODBURY Cold Cream has PENATEN, the ingredient that
makes cream penetrate deeply into pores
SiMONIZ floor wax, fortified with SIMOLITE
IPANA with enzyme destroying WD-9
* Member of the bar of the State of New York; Associate Member of U.S.T.A.; member
of the Sub-Committee on Trademark Law Revision of the New York Patent Law
Association.              241

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