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31 Hastings Comm. & Ent. L.J. 193 (2008-2009)
Trademark Battles in a Barbie-Cyber World: Trademark Protection of Website Domain Names and the Anticybersquatting Consumer Protection Act

handle is hein.journals/hascom31 and id is 205 raw text is: Trademark Battles in a Barbie-Cyber
World: Trademark Protection of Website
Domain Names and the Anticybersquatting
Consumer Protection Act'
by
KJRAN NASIR GORE*
I.    Introdu ction  ................................................................................................. 194
II.   The Evolution of Trademark Law: From Likelihood of Confusion to the
A C P A   .......................................................................................................... 196
A.    Basic Principles: Goals of Traditional Trademark Law and
the Likelihood  of Confusion  Standard  ............................................... 197
B.    Evolution of Trademark Law over the Course of the
T w entieth  C entury  .............................................................................. 198
1.   Enactm  ent of the  FTD A  ............................................................ 198
2.    The Rise of the Internet: The Website Domain Name Registration
System and its Intersection with
Tradem  ark  L aw   ......................................................................... 200
3.    The ACPA of 1999: Enactment and Background ..................... 202
C.    Modem Trademark Law and its Intersection with the First
A m endm ent ........................................................................................ 204
1.   First Amendment Rights and Trademark
D ilution  T heory  ......................................................................... 204
2.    Freedom of Speech Under the ACPA ....................................... 206
III.  M attel's Barbie  Doll: A  Litigious Icon  ....................................................... 208
A.    Barbie: A Global Icon Fifty Years in the Making .............................. 208
B.    The Clash Between Barbie and the First Amendment ....................... 209
C.    The Barbie Trademark on the Internet ............................................... 213
IV. Barbie and the ACPA's Overprotection of Trademark
P rop erty  R ights  ........................................................................................... 2 15
An earlier version of this Note received the 2008 First Place Award in the Honorable
William C. Conner Intellectual Property Writing Competition, sponsored by the New York
Intellectual Property Law Association (NYIPLA).
J.D. Candidate, June 2009, Brooklyn Law School; Bachelor of Arts in Individualized Studies,
May 2006, New York University. My endless gratitude to my parents, Nasir and Afshan, and my
siblings, Khurram, Heba, and Tara, to whom credit goes for all of my opportunities and successes.
Additionally, my sincerest love to Assad M. Ahmed, for his constant love, support, patience, and
inspiration throughout all of my endeavors. Finally, thanks to the editors and staff of COMM/ENT for
bringing this project to fruition.

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