15 Ent. & Sports Law. 1 (1997-1998)
Empowering Celebrities in Cyberspace: Stripping the Web of Nude Images

handle is hein.journals/entspl15 and id is 85 raw text is: PUBLICATION OF THE ABA FORUM ON THE ENTERTAINMENT AND SPORTS INDUSTRIES


Empowering Celebrities in Cyberspace:
Stripping the Web of Nude Images

ex sells in cyberspace, and celebrity sex
sells best of all. More than a quarter of all
home Web surfers visited a cyberpornogra-
phy site in March of last year.' In 1996, cyberpornog-
raphy raked in over $50 million, a figure that is likely
to increase fivefold by the year 2000.2 The creators of
cyberporn sites are considered the most innovative in
both developing the content of the sites and market-
ing their wares on the Web. They were among the
first people exploiting the Web and were immersed

in the prenatal Web culture of free access and free
use of anything that could be digitalized.3 In the
chase for the almighty dollar, the creators of cyber-
porn sites turned to the ultimate marketing ploy:
nude celebrities.
Celebrities are one of the major marketing tools
for cyberpornography. Almost every cyberporn site
uses celebrities to lure users to their sites. The most
common use of celebrities to attract users is through
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