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15 Ent. & Sports Law. 1 (1997-1998)
Empowering Celebrities in Cyberspace: Stripping the Web of Nude Images

handle is hein.journals/entspl15 and id is 85 raw text is: PUBLICATION OF THE ABA FORUM ON THE ENTERTAINMENT AND SPORTS INDUSTRIES VOLUME 15, NUMBER 4 0 WINTER 1998 Empowering Celebrities in Cyberspace: Stripping the Web of Nude Images MITCHELL D. IKA RCK ex sells in cyberspace, and celebrity sex sells best of all. More than a quarter of all home Web surfers visited a cyberpornogra- phy site in March of last year.' In 1996, cyberpornog- raphy raked in over $50 million, a figure that is likely to increase fivefold by the year 2000.2 The creators of cyberporn sites are considered the most innovative in both developing the content of the sites and market- ing their wares on the Web. They were among the first people exploiting the Web and were immersed in the prenatal Web culture of free access and free use of anything that could be digitalized.3 In the chase for the almighty dollar, the creators of cyber- porn sites turned to the ultimate marketing ploy: nude celebrities. Celebrities are one of the major marketing tools for cyberpornography. Almost every cyberporn site uses celebrities to lure users to their sites. The most common use of celebrities to attract users is through (continued on page 12)

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