50 Denv. L.J. 177 (1973-1974)
Marketing Theory and the Fencing of Stolen Goods

handle is hein.journals/denlr50 and id is 191 raw text is: MAI.CKETI NG THiEORY AND THE
FENCING O1 STOLEN GOODS'
By TED ROSELIUSt,      DOUGLAS BE oNtt
The prevention of theft in an increasingly urbanized society
is a continuing challenge to law enforcement personnel. The
authors of this article take an interdisciplinary approach to
the problem, and suggest the use of conventional marketing
theory in detecting and preventing the sale of stolen goods in
order to reduce the incentive of thieves to steal. Although the
authors' approach is novel and somewhat unique, if effective
implementing techniques could be developed, its use could have
dramatic preventive consequences, and therefore merits atten-
tion.
CONTENrs
INTRODU CTION  .......................................................................................  178
I. BACKGROUND             ............................................  178
A.  M  arketing  Defined  .......... ................... ......................  178
B.  Structure  and  O bjectives  ..................................................  179
II. THE  M ARKETING  OF STOLEN  GOODS  ..............................................  181
A. The Demand and Supply of Stolen Goods .................... 182
B. Transactions Matching Supply with Demand .............. 183
C.  Functions  of  the  M iddlem an  ..........................................  185
1.  The  Functions of Exchange   .........................................  185
2. The Functions of Physical Supply ....................... 186
3.  The  Facilitating  Functions  .......................................  187
D.  The  Consumer of Stolen   Goods  ........................................  188
E. Channels of Distribution for Stolen Goods .................. 191
1.  The  Aw are  Consum er  ...................................................  191
2.  The  Unaw are  Consum er  ...............................................  191
* This article is based on a study conducted by the authors for the Na-
tional Institute of the Law Enforcement Assistance Administration,
U.S. Department of Justice, under the Pilot Grant Program, Project
N170-065-PG-10. The fact that the Institute provided financial as-
sistance for the research does not necessarily indicate concurrence of
the Institute in the statements or conclusions of the authors.
Associate Professor of Management, Colorado State University College
of Business. Ft. Collins. Colorado; B.S., 1957, Oklahoma State Uni-
versity; M.B.A., 1964, University of Colorado; D.B.A., 1969, University
of Colorado.
Associate Professor of Management, Colorado State University Col-
lcge of Business, Ft. Collins, Colorado; B.S., 1961, University of Wyo-
ming: M.S.. 1966, Colorado State University; D.B.A., 1969, Arizona
State University.

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