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1 Frances L. Ayres & Betty R. Jackson, What Generates Goodwill: An Examination of the Relation between Purchased Goodwill and Acquired Firms' Expenditures on Advertising and Research and Development [i] (1996)

handle is hein.taxfoundation/taxfaafb0001 and id is 1 raw text is: TAxMfRn   Ernst & Young/Tax Foundation
FOUNDATION
lERNST&YOUNG LLPVisiting Professor Program
What Generates
Goodwill?
An Examination of the
Relation Between Purchased
Goodwill and Acquired Firms'
Expenditures on Advertising
and Research and Development
March 1996
Frances L. Ayres, CPA, Ph.D.
Director The School ofAccounting
University of Oklahoma
Betty R.Jackson, CPA, Ph.D.
Associate Professor ofAccounting and Tax
University of Colorado at Boulder

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